A revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York,...
Read MoreUnderstanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil Tom...
Read MoreIn this week's podcast, Will and I take a closer look at influencer marketing, the art and science of leveraging popular figures to promote a brand It has evolved significantly over the years and transformed from celebrities charging for a single...
Read MoreIn our most recent podcast, we had a discussion with Chris Simmance, the Founder of the OMG Center The purpose of the Centre according to Chris is to accelerate the expansion of digital companies through consultancy, mentorship, training, and...
Read MoreDigital media has revolutionised the publishing industry, transforming the way content is created, consumed, and shared With the decline of traditional print publishing, it has become essential for publishers to adapt to the digital landscape to...
Read MoreI would like to start by thanking my good friend Andrew Bruce-Smith for coming on the podcast and sharing his thoughts He had some fascinating stories about AI and an even better story about his biggest mistake in his job which was...
Read MoreIn a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and...
Read MoreAre you ready to unravel the complexities of demonstrating ROI in marketing Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful...
Read MoreI'm thrilled to announce the launch of our latest exciting venture here at Prohibition: "Socially Unacceptable," the podcast that aims to celebrate the mistakes we make in our professional lives As the Managing Director of a PR agency, trust me I...
Read MoreIn recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...
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