Chris Norton – Norton Notes PR Blog

In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and...

Are you ready to unravel the complexities of demonstrating ROI in marketing Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful...

I'm thrilled to announce the launch of our latest exciting venture here at Prohibition: "Socially Unacceptable," the podcast that aims to celebrate the mistakes we make in our professional lives As the Managing Director of a PR agency, trust me I...

‍In recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...

I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement Measurement is the big issue that so many marketers and PRs...

We live in a hyper-connected world, where news travels fast, and social channels amplify even the smallest incidents While this has advantages, it has also made businesses more vulnerable than ever Today, a PR crisis can quickly snowball into a...

TikTok has, in the last few years, gained global fame for its viral dance trends, challenges, funny videos, and other entertaining content This has seen the social media platform, sorry entertainment platform, attract over one billion active users...

As regular readers of my blog will know, (hey mum 👏) every year Prohibition prepares a social media trends webinar where my business partner Will Ockenden and I go through the latest social media trends We try to predict emerging trends and...

This new product has just been announced by Microsoft and it really is a game changer, now we all knew that Microsoft was funding ChatGPT development and we know that Microsoft's biggest product is Windows so guess what is coming to...

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...