The marketing sector in the UK is growing and hugely competitive. With more businesses from all walks of life springing up all over the UK, social media can help brands stand out from a vast crowd and engage with their most relevant audience. In today’s ever-evolving world of multi-channel marketing, data analytics and communications, businesses are having to learn quicker than ever on where to invest their marketing budgets in order to get the best return on investment.
The importance of social media marketing is now clear as billions of people use it to connect with others share content and discuss different and relevant topics. To keep your social media strategy up to date, it’s important to consider reviewing your channels and staying up to date with social media developments and best practice.
On one of our courses, we will examine how Twitter, Instagram, Facebook, LinkedIn and YouTube work, how organisations use them, and how you can use each channel to its full potential. Our courses will teach you to use tools to design, manage and optimise strategic social media campaigns.
Master Social Media to Win More Customers!
By creating communities and starting online discussions, it will help build a better sense of community with your brand. By having a voice on social and keeping up with social media trends, it shows audiences that your company or destination is up to date with technology and, as a result, conveys the same sentiment to their view of you as a business.
Once a robust online community is formed, it creates an even more compelling sense of belonging. If the customer feels that they belong to a community, they are more likely to buy, renew their membership or buy from your business more regularly.
It is essential for businesses to send customers to their social channels-physically in terms of signage and compelling call for action incentives. Are you interested in hearing more? Our courses will provide you with the perfect platform to understand how your customers use social media and what makes them tick. You will learn a variety of new skills which you can implement straight back at your desk.
Why Choose Us for your Social Media Marketing Training?
We have been delivering social media training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.
Our team of trainers are all specialists in actual social media marketing delivery, as well as training, which means we live and breathe social media marketing and do it ourselves on a day to day basis. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards. So if you are looking to either learn the very basics, develop further or pick up on the latest advancements in social media marketing theory and practice, we are positive we can provide the right course for you.
Hundreds of Brands trained every year
We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few. If you require strategic social media training for your team, then we are the right team for you.
We focus on ROI
Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.
We are strategic
We are thoroughly focused on being as vital as possible with our social media courses and to help ensure you and your team get the most from it, we always provide a pre-training questionnaire to clarify what the attendees most want from the course. We then review these objectives during the session and re-examine them at the end to ensure the attendees have got the maximum from the instruction on the day.
We have genuine marketing expertise
You can be safe in the knowledge that you are in good hands, as our team have won more than 30 awards in the last five years for delivering excellent social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North of the UK.
Brands That Trust Us
We speak your language and deliver actionable learning
Because our team are all award-winning marketing practitioners, we understand the little things you will need to know to get ahead. We won’t dress it up in corporate b*llshit – our training will be straight talking actionable learning that you can each take back to your desk from day one.
We offer Post-course support
For every training course, we deliver we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job.
Our Classes are Interactive
Through interactive lectures, case studies, small group discussions and live projects, you will gain exposure to the latest techniques and tools for improving your digital marketing and brand-building skills.
All of our social media classes have interactive elements as social media marketing is online – so where is the best place to practice? Each course will have several breakout sessions to make the attendees put what they have heard and seen into action. This is because we believe the best way to learn is actually to do it.
Our work is “big brand” standard
Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.
Who should attend our social media courses?
Anyone who is thinking about starting social media activity on behalf of their organisation, and those with some experience of social media who are looking for new ideas and models to improve the effectiveness of their current activity.
All of our social media courses are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.
What will I learn with your Social Media Marketing Training Courses?
How to develop a brand tone of voice for a business on social media. You will also learn writing techniques to help hone writing for small spaces online. We will also examine the different ways of responding to customer complaints on social media to help you speed up your enquiries.
Social Media Training Courses We Offer
The first thing you have to understand is that social media is a commitment and getting committed to it is one of the most important decisions you will make for your business.
Our social media training courses are designed to immerse you in the world of social media and give you the skills to identify the right social media tools for your business. If you have a group of staff who require social media training, we can deliver the training they need at your client site or at our site. We can provide in-depth one on one social media training, or we can teach new skills to a whole group of employees.
Before you start getting heavily involved in any form of social media marketing, it is vital to understand all the different types of social media that are available and the pros and cons of each. Participants in our courses will develop the critical skills needed to leverage social media as a tool to keep the public informed to gather relevant information and intelligence from the community and to further their investigative efforts.
Social Media Platform Specific Courses
- 01Social Media Marketing on FacebookRead more
- 02Social Media Marketing on SnapchatRead more
- 03Social Media Marketing on PinterestRead more
- 04Social Media Marketing on LinkedInRead more
- 05Social Media Marketing on InstagramRead more
- 06Social Media Marketing on YouTubeRead more
- 07Stillness has been my key – book reviewRead more
- 08The making of TikTok’s New TV Advert – created whilst on LockdownRead more
- 09Fine tuning your social and PR strategies to thrive in a post-COVID world – webinarRead more
- Does Public Relations have an Ethics Problem?
The Benefits of our Social Media Marketing Training Courses
The media are swift to report negative aspects of social networking, such as cyberbullying or identity theft, but we hear less about the advantages of using the social networks to enhance employability or raise awareness of good causes for instance.
Our courses explain the business benefits of using Facebook, YouTube, Twitter and LinkedIn and help delegates understand what they need to consider before they decide to use social media and what effect social media strategies can have on their businesses or brand.
Our social media courses are suitable for any sector, and they will help guide you through how you can make the most of your social media activities for your hotel, brand or restaurant. We’ll showcase case studies of successful campaigns and those who have gone wrong because that’s the best way to learn–other people’s mistakes.
The key is to ensure that you represent the right professional image on social media to ensure that your leisure brand maintains an excellent reputation. We’re going to teach you some hot tips and tricks on how to do this, but also how to stay up to date with the latest social media developments and how to make sure you get the best bang for your buck when it comes to investing your time and money in social media.
To close things, we will discuss many of the major social media platforms and tactics used by social experts in the world today.
Social Media Marketing Resources
On our courses, you will get access to high-quality learning content, simulated conversations and communities moderated by experts and other resources to help you become a social media specialist.
From marketing and communications to customer service and public relations, we will deliver the training you need. Multiple resources are provided during our courses for students to read and practise their skills.
Our courses will help if you are seeking validation of how successful marketers think about and employ digital strategies. We can also look at how to correctly budget measure your PPC and select resources for optimal online marketing performance.
Social Media Training Tips
Our courses will elaborate on the social tips and tricks and discuss various best practice guidelines to attract clients to your business or brand.
During our classes, creatives will explore the significant social media platforms their audiences and tips for practical (and authentic) engagement so they can better target reach and grow an audience for their business.
Successful social media Leisure needs more thought and planning than most people think. Just because a brand is an institution with young people, this does not mean that it will be useful in social media marketing.
However, even if you’re an avid social media user or have managed social media marketing for another company, Leisure Social Media is a significant challenge.
However, with our helpful tips, you’ll be able to make it work for your leisure company.
Social Media Training – Duration
Our courses in social media can be delivered in a half-day or full-day format.
Social Media Training – Cost
For enquiries on costs for our social media training, please contact us telling us which course you are interested in.
Social Media Courses / Training Prices (Minimum 6 People)
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