Chris Norton – Norton Notes PR Blog

Digital media has revolutionised the publishing industry, transforming the way content is created, consumed, and shared With the decline of traditional print publishing, it has become essential for publishers to adapt to the digital landscape to...

I would like to start by thanking my good friend Andrew Bruce-Smith for coming on the podcast and sharing his thoughts He had some fascinating stories about AI and an even better story about his biggest mistake in his job which was...

In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and...

Are you ready to unravel the complexities of demonstrating ROI in marketing Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful...

I'm thrilled to announce the launch of our latest exciting venture here at Prohibition: "Socially Unacceptable," the podcast that aims to celebrate the mistakes we make in our professional lives As the Managing Director of a PR agency, trust me I...

‍In recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...

I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement Measurement is the big issue that so many marketers and PRs...

We live in a hyper-connected world, where news travels fast, and social channels amplify even the smallest incidents While this has advantages, it has also made businesses more vulnerable than ever Today, a PR crisis can quickly snowball into a...

TikTok has, in the last few years, gained global fame for its viral dance trends, challenges, funny videos, and other entertaining content This has seen the social media platform, sorry entertainment platform, attract over one billion active users...

As regular readers of my blog will know, (hey mum 👏) every year Prohibition prepares a social media trends webinar where my business partner Will Ockenden and I go through the latest social media trends We try to predict emerging trends and...