Social media training by platform
Pick the platforms your audience actually uses and we will build the day around those. Most teams need two done properly rather than six done badly, and we will tell you if the one you have picked is not worth your time.
The platforms we train on
Each of these can be a session on its own or one part of a wider day.
LinkedIn training
Where most B2B buying conversations actually start. Personal profiles, company pages, employee advocacy and social selling.
Instagram training
Reels, stories, grid and the shift from posting to conversation. One of our most booked sessions.
TikTok training
Short form video that suits a brand rather than embarrasses it, and how to build a workflow that survives the volume.
YouTube training
Search, thumbnails, titles and retention. Treated as a search engine, which is what it is.
Facebook training
Groups, community management and paid reach, for the audiences that genuinely still live there.
X, formerly Twitter
What the platform is now, who is left, and whether it still deserves a slot in your week.
Pinterest training
A search and planning platform rather than a social network. Strong for retail, food, property and weddings.
Short form video
Vertical video across Reels, TikTok and Shorts. One workflow, three outputs.
Platform training on its own is not a strategy
Knowing how a platform works is the easy part, and honestly a good afternoon on YouTube will teach most people the mechanics. What people get wrong is the decision underneath: which platforms deserve your limited time, what you are trying to achieve on each, and how you know whether it worked.
So we spend the first part of any platform session on that question, and we are happy to tell a client that the platform they asked about is the wrong one. It saves everybody a year.
What a platform session covers
- How the platform actually distributes content in 2026, not what a blog post said in 2021.
- What good looks like in your sector, using real examples from it.
- A content approach your team can sustain with the resources they have.
- Hands on work on your own accounts during the session.
- Measurement that answers a business question rather than a vanity one.
Where to go next
If you are choosing between platforms rather than learning one, start with social media strategy training. If you need to prove the effect afterwards, add measurement training. If budget is going into promotion, paid social media training is usually the better first day.
You can also come at this from a different angle: training by sector if your industry is the harder problem, formats and levels if you already know the subject, or AI training if the questions in your team are mostly about tools.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
