Social media training by platform
Pick the platforms your audience actually uses and we will build the day around those. Most teams need two done properly rather than six done badly, and we will tell you if the one you have picked is not worth your time.
The platforms we train on
Each of these can be a session on its own or one part of a wider day.
LinkedIn training
Where most B2B buying conversations actually start. Personal profiles, company pages, employee advocacy and social selling.
Instagram training
Reels, stories, grid and the shift from posting to conversation. One of our most booked sessions.
TikTok training
Short form video that suits a brand rather than embarrasses it, and how to build a workflow that survives the volume.
YouTube training
Search, thumbnails, titles and retention. Treated as a search engine, which is what it is.
Facebook training
Groups, community management and paid reach, for the audiences that genuinely still live there.
X, formerly Twitter
What the platform is now, who is left, and whether it still deserves a slot in your week.
Pinterest training
A search and planning platform rather than a social network. Strong for retail, food, property and weddings.
Short form video
Vertical video across Reels, TikTok and Shorts. One workflow, three outputs.
Platform training on its own is not a strategy
Knowing how a platform works is the easy part, and honestly a good afternoon on YouTube will teach most people the mechanics. What people get wrong is the decision underneath: which platforms deserve your limited time, what you are trying to achieve on each, and how you know whether it worked.
So we spend the first part of any platform session on that question, and we are happy to tell a client that the platform they asked about is the wrong one. It saves everybody a year.
What a platform session covers
- How the platform actually distributes content in 2026, not what a blog post said in 2021.
- What good looks like in your sector, using real examples from it.
- A content approach your team can sustain with the resources they have.
- Hands on work on your own accounts during the session.
- Measurement that answers a business question rather than a vanity one.
Where to go next
If you are choosing between platforms rather than learning one, start with social media strategy training. If you need to prove the effect afterwards, add measurement training. If budget is going into promotion, paid social media training is usually the better first day.
You can also come at this from a different angle: training by sector if your industry is the harder problem, formats and levels if you already know the subject, or AI training if the questions in your team are mostly about tools.
Questions we get asked
Which platform should we train on first?
The one where your buyers already are, and where you have the biggest gap between effort and result. For most B2B teams that is LinkedIn. For consumer brands it is usually Instagram or TikTok. If a platform is not worth your time we will say so rather than sell you a day on it.
Can we cover more than one platform in a day?
Yes. Two platforms in a full day works well when it is the same team in the room. Three starts to feel rushed and very little sticks.
Do you train on our own accounts?
Always. Every session runs on your accounts, your content and your analytics. Nobody learns anything useful from a demo account.
How many people can attend?
Up to six people are included. Each extra person is £250. Beyond about twelve we would suggest splitting into two sessions so everyone gets to ask questions.
How much does platform training cost?
A half day is £1,200 and a full day is £1,800, both for up to six people and both excluding VAT.
Is the material actually up to date?
We rebuild it for every booking. Platform features change monthly, and we run these campaigns ourselves at Prohibition PR rather than teaching from a slide deck written two years ago.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
