AI training for marketing and communications teams
Your team is already using AI. The question is whether they are using it well, whether anyone has checked what it is telling them, and what happens when something untrue about your brand starts to spread. We train teams on all three.
The courses
Every session is built around your brief. These are the starting points.
AI misinformation training
What to do when something untrue about your brand starts to spread, how to spot it early, and how to prepare the response before you need it.
Microsoft Copilot training
Practical Copilot for PR and marketing teams. Prompting, drafting, research and the things it gets confidently wrong. See the Microsoft Copilot course.
AI search, GEO and AEO
How AI answer engines decide who to mention, and what to change on your site so it is you rather than a competitor. See SEO and AI search training.
AI for PR teams
Where AI earns its place in a comms workflow, from media list research to first drafts, and where it costs you more time than it saves. See AI training for PR teams.
Writing an AI policy
A usable policy your team will actually follow. Disclosure, approval, client confidentiality and what never goes into a prompt. See the AI policy workshop.
AI and social media content
Using AI for social without producing the flat, obviously generated posts your audience scrolls past. See AI for social media content training.
Why teams book this now
Most organisations went from banning AI to quietly tolerating it without ever training anybody. That leaves you with staff using consumer tools on client information, no disclosure rules, and no shared view of what good looks like.
The other pressure is search. People increasingly ask an AI assistant rather than typing a query, and those assistants pick a small number of sources to cite. If nobody in your team understands how that selection works, your brand simply will not appear.
What your team leaves with
- A prompt library built around your own work, not generic examples.
- A written AI policy draft your legal team can review.
- A fact checking routine that takes minutes rather than hours.
- A misinformation response plan with named owners.
- A clear view of which tools are worth paying for and which are not.
Where this sits alongside the rest
AI training works best when it is not treated as a separate subject. If your team is already booked on social media training, we fold the AI element into that rather than selling you two days. Teams working on discoverability usually pair this with search engine optimisation training, and communications teams tend to combine it with public relations training.
If you want to hear how senior marketers are actually using this, the Embracing Marketing Mistakes podcast covers it regularly with people doing the work.
Questions we get asked
Does our team need any AI experience?
No. We ask what people are already using before the day, so nobody sits through an hour of material they worked out for themselves six months ago.
Which tools do you cover?
Whatever you use or are considering. Usually ChatGPT, Microsoft Copilot, Gemini and Claude, plus the AI features already built into the social platforms and your own CMS.
Are you teaching us to replace our writers?
No, and we would not sell it that way. The value is in research, first drafts, analysis and the repetitive work nobody enjoys. Everything that goes out still needs a human who knows the brand.
What about accuracy and misinformation?
That is a course of its own. We cover verification, sourcing, and what to do when something wrong about your organisation starts spreading, which is a communications problem before it is a technology one.
How does AI search change our SEO?
Being cited in an AI answer depends heavily on third party mentions, not just your own pages. We cover both halves, which is the bit most SEO training leaves out.
How much does AI training cost?
A half day is £1,200 and a full day is £1,800, both for up to six people and both excluding VAT.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
