Tag: SEO

Rand Fishkin on why raising $30 million was his biggest mistake, and how to market in a zero-click world where traffic no longer tells the truth Long before anyone said the words digital PR, I was the odd one out at the agency, doing SEO...

If you’ve been patting yourself on the back for being number one on Google, here’s the bad news: it doesn’t mean what it used to   A Yorkshire PR Win Worth Shouting About   Before diving into the SEO chaos, some good news from...

I first wrote this post in 2015, when SEO firms were poaching PR graduates for their link-building teams Eleven years later, the question has flipped completely Yes, PR people need SEO training in 2026, and more than they did ten years ago Google...