In today’s ever-evolving multi-channel marketing, data analytics, and communications world, businesses need to learn faster than ever where to invest their marketing budgets to get the best return on investment.
The importance of social media is now evident as it is being used by millions of people to connect with others to share content and discuss various subjects. It is important to consider reviewing your channels regularly and staying up-to-date with social media developments and best practices to keep your social media marketing fully up-to-date.
In this course, we will examine how Twitter, Instagram, Facebook, LinkedIn and YouTube work, how several different sectors use them, and how each channel can be used to its full potential. This course in London will teach you how to use tools to design, manage and optimise strategic campaigns on social media.
Why Choose Us for your Social Media Marketing Training in London?
For more than nine years, we have been delivering social media training programs to business owners, marketers and communications specialists in London. Over the last decade, we’ve delivered more than 400 courses and seminars to the lovely people of London.
Our team of trainers are all specialists in the delivery of real social media marketing, as well as training, which means that we live and breathe social media marketing and do it daily. The team won the Best Agency in 2019 and the Best Integrated Campaign in 2019 at the Prolific North Awards. So if you’re looking to either learn the basics, develop further, or pick up on the latest advances in social media marketing theory and practice, we’re positive that we can give you the right course from us right here in London.
Master Social Media Marketing to grow your business!
If you’re looking to market your business or brand effectively and build awareness in a B2B market, a LinkedIn Company Page is something you should start if you haven’t already. Our training course on social media marketing in London will help explain the current social media landscape and pull together the various strands you need to grow your business online effectively.
By connecting with existing customers, potential leads and business partners, you can further enhance their content reach and increase the conversion rate on your website. We will help you learn all of the critical skills to get the most from social media.
Hundreds of Brands trained every year
We are an award-winning team that has provided training courses across the country. We have delivered social media training programs to major brands and household names across the UK from the Skipton Building Society, the Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, University of London, London Metropolitan University, and Games Workshops to name a few. If you need strategic social media training for your team, we’re the right team for you.
We focus on a return on investment
Our team of social media trainers here in London fully understand that a return on investment is now crucial if you want to secure more financial support for your social media projects to move forward. We take ROI into account in the development of our courses and make sure that everything we do is meant to be data-driven and insight-driven first so that you can first report on the most pertinent KPIs and metrics and then provide some explanation of what your investment in social media marketing has returned.
We are a strategic provider
We are very focused on being as up to date as possible with our social media courses and to help ensure that you and your team get the most out of it, we always provide a pre-training questionnaire to clarify what the participants most want from the course. We will then study these targets during the course of the re-examination of the training to ensure that the attendees receive the maximum from the guidance on the day.
We have genuine marketing expertise in London
You can be extremely confident that you are in good hands, as our team has won more than 30 awards over the last eight years for producing outstanding social media marketing and integrated PR campaigns. We are widely known in the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.
We speak your language and deliver actionable learning
Because our team are all award-winning marketing professionals, we know the little things you need to know to get ahead of you. We’re not going to dress it up in waffle – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.
We offer Post-course support and we are in the North
For each training course we deliver, we offer four weeks of post-course support where any participant can call our team in the office to ask for help, advice or specific questions about the material of the course. Our instructors will be more than happy to recommend and help ensure that you put your new workable learning into practice in your day-to-day role.
Our Classes are Interactive
All of our social media classes have interactive elements as social media marketing is online–so where’s the best place to practice? Online, of course. Each course will have several breakout sessions to get the participants to put into practice what they’ve heard and seen. This is because we believe that the best way to learn is actually to do something.
Our work is “big brand” standard
Our team has worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.
Brands That Trust Us
Who should attend the Social Media Marketing Training Course in London?
All of our social media courses in London are designed for either business owners, marketing teams or communications professionals that are looking to update their employees and improve their industry knowledge. To attend one of our London courses, you will need to be a bright, enthusiast and most of all, willing to learn something new and participate in the group discussions. If you are eager to learn, we will provide the building blocks to a much more successful social media marketing programme.
What will I learn with the Social Media Marketing Training Course in London?
In our training course on social media, you will learn how to use social media and digital marketing in a structured and supported way. You’ll learn the best practices in social media strategy that make a difference in creating exciting and compelling web content. For example, you’ll learn whether using emojis in your posts helps to improve your impressions and engagement, or whether Facebook has a problem with third-party scheduling apps, and whether it’s worth investing in other channels or not.
You’ll learn how to publish instant messages, when to send or schedule messages, how to pay for targeted messages, and so much more. The more you interact with people online, the more you will understand how each platform works and learn the best way to do it. Our course provides detailed examples of social monitoring in action and gives you an overview of the various monitoring tools available for use and strategies for how you can use what you have learned and apply it to your own social media programme.
If you want to learn more about how to get more followers, and then how to convert followers to buyers, get yourself booked on this course.
The Benefits of our Social Media Marketing Training Course in London
This social media course in London will help guide you through how to make the most of your social media activities for your company or brand. We will showcase studies of successful campaigns and those who have gone wrong because that is the best way to learn – other people’s mistakes.
The key is to ensure that you represent the right professional image on social media so that your brand maintains an excellent reputation. We will teach you some hot tips and tricks on how to do this, but also how to stay abreast of the latest social media developments and how to ensure you get the best bang for your buck when it comes to investing your time and money into social media.
Following this training course, you will be able to:
- Create a social media marketing plan for your business or organisation
- Agree on your campaign objectives, benchmark success and measure ROI
- Plan your social media campaigns using industry-proven frameworks
- Integrate social media with your brand, sales and CRM goals
- Confidently use the appropriate channels to engage with your audiences
- Plan your content calendar around audience needs and drivers
- Learn from success and failure of other organisations’ social media campaigns
- Implement techniques and tools for measuring your social media success
Social Media Marketing Training: Course Overview
In today’s ever-evolving world of multi-channel marketing, data analytics and communications, businesses need to learn more quickly than ever where to invest their marketing budgets to get the best return on investment. The importance of social media is now evident as millions of people use it to share content with others and discuss different topics. To keep your social media marketing relevant, it’s important to consider reviewing your channels and keeping up to date with social media developments and best practice.
In this course in London, we will examine how Twitter, Instagram, Facebook, LinkedIn and YouTube work, how organisations use them, and how each channel can be used to its full potential. This course will teach you to use tools to design, manage and optimise strategic social media campaigns.
We’re going to help you figure out:
The Social Media Landscape
The number of users of social media is growing year after year, with research showing that there were 3,196 billion social users in 2018. The social media landscape is continually evolving, with new trends emerging each year through a gradual process of building on past successes.
In 2018, there was a surge in user-generated content, where brands encouraged their audiences and consumers to use specific hashtags to make their photos searchable, with the possibility of that brand republishing their material. Other trends, such as the take-off of influencer marketing, increased reality being integrated into social media platforms, as well as small businesses, grow their social media presence. So we will explain what’s in store for the social media landscape in the next twelve months?
Here’s what we’ve already predicted:
- A view of the current marketplace
- Latest trends and developments
- Current challenges and issues
- Understanding the network economy
- Case studies – good and bad examples
Social Media Campaign Planning
A social media strategy defines how your company will use social media to achieve its communication objectives and the platform and tools it will apply to accomplish this. At the basic level, it is a simple statement of intent, outlining the goals and measurable objectives for the use of social media, and the target outcomes that you want to achieve. It does this in the context of the overall business plan and the comms plan so that social media is not in a silo but works in parallel with other channels. Without a clear strategy, how do you prioritise activities for a plan? Think of strategy first, plan second.
We will cover:
- Creating social media objectives and KPI’s
- Developing a social media ROI model
- Using the SWOT model for social media planning
- Planning with the SOSTAC framework
- Understanding the competitor landscape
- Monitoring social media success with baselines
- Converting strategy into tactics
Staying within the law can be a real challenge for most businesses when using social media, mainly because legislation and the amount of it can be so overwhelming. Most legal issues, however, have often occurred on social media due to small and simple accidents.
Brands should establish a process of curing user-generated content and obtain the rights and legal permissions necessary for users to avoid infringement. The use of imagery by a brand has several associated legal ramifications and rights such as image and media ownership–we’ll look at the best practices around this to make your mind feel comfortable.
- Ethics – the laws behind Social Media
- Legal best practices
Audiences For Social Media
You need an audience to get social media marketing to work. Unfortunately, growing audiences are also one of the most challenging tasks for businesses. Not only are you competing with other brands for the attention of your audience, but you’re also up against the content of their friends and family.
However, don’t worry, there’s still hope. We’ve compiled a list of our top articles to help you grow your audience across all major social networks. It may not happen overnight, but with the help of this guide, you’re going to be well on your way to building an active and engaged audience.
The first step towards creating an audience on social media is to figure out whom you want to target and what that audience is for your business. Is your brand a target audience on Twitter, Pinterest, Facebook or Instagram? This session gives you a look at the demographics of the social media of each network.
- Understanding customer behaviours and drivers
- Techniques to learn about customer needs
- Audience profiling
- Conversations through Social Media – how to create a dialogue
- How to drive word of mouth
- Cultivating relationships and building trust through Social Media
Social Media Content
- The customer journey: integrating channels
- Developing an awareness ladder
- Creating a content plan and calendar
- Understanding popularity versus influence
- How and why content “goes viral”
Measurement And Monitoring
Measuring your social media activities will tell you which marketing elements are a roaring success, which aren’t, and which need some clear improvement. The problem is that it’s hard to establish the right metrics to follow. Follower growth and the number of likes are considered vanity metrics by many brands today.
Your management team won’t be impressed by the number of emoji comments or hearts under your latest Instagram post. Your SMT is more likely to be interested in ROI on social media and increased awareness of the brand as a whole.
Thankfully, there are ways to present cohesive and informative measurements of your social media activities, that will show the significance of running a social media campaign and clearly state a social media ROI. In this session, we will look at the following:
- Official and unofficial – what people are saying about your brand in the Social Media space
- Analysis techniques and tools
- Interpreting the results
- Benchmarking practices
Check the Availability of our Social Media Marketing Training Course in London
Digital Social Media Strategy Training: Duration
This course in London can be delivered in a half-day or full-day format.
Digital Social Media Strategy Training: Cost
For enquiries on costs for our London training, please contact us telling us which course you are interested in.