Social media training built around your sector
Generic training fails because the examples are wrong. A council does not have the same problem as a drinks brand, and neither of them has the problem a private hospital has. We build the exercises around your sector, your approval process and your own content.
Choose your sector
Eleven starting points. If yours is not here, we have almost certainly trained something adjacent, so ask.
Small businesses
One person doing everything, usually including the social. We cut the tool list down and build a routine that survives a busy week.
B2B
Long sales cycles, small audiences, and a board that wants leads rather than likes. Mostly LinkedIn, mostly patience.
Local government
Consultations, service updates and complaints in public, under scrutiny and with a duty to be accessible to everyone.
Healthcare
Regulated claims, patient confidentiality and misinformation moving faster than the correction. Careful ground.
Higher education
Recruitment cycles, student ambassadors, alumni and a hundred departments all posting under one brand.
Food and drink
Product launches, seasonality, food photography and the influencer relationships that actually shift stock.
Retail
Peak trading, paid social that pays for itself, and customer service happening in the comments whether you staffed it or not.
Property
Local audiences, high value decisions and listings that need to look like more than an estate agent window.
Leisure and hospitality
Bookings, reviews, user generated content and the weather. Fast moving and very visual.
Luxury brands
Restraint, craft and consistency. How to be visible without cheapening the thing you are selling.
Customer service teams
Handling complaints in public, escalation rules, tone under pressure and knowing when to take it to DM.
Why sector matters more than platform
Most training providers organise everything by platform, so you get an Instagram course whether you sell holidays or hip replacements. The mechanics of Instagram take twenty minutes to teach. What takes the day is applying them to your regulator, your tone, your sign off chain and your actual audience.
That is also why our sessions cap at six people as standard. Twelve is the practical ceiling. Beyond that it becomes a lecture and the sector specific work stops happening.
What we ask before we quote
- Who is in the room and what they can already do.
- Which platforms and tools you actually use, not the ones you have accounts on.
- Your approval process, because that is usually the real bottleneck.
- What the business needs them to be able to do afterwards.
- Anything regulated, sensitive or historically difficult.
Sector training and everything else
Sector work usually sits on top of a core programme rather than replacing it. Teams starting out pair it with social media training for beginners, teams with an established presence pair it with social media strategy training and measurement training, and regulated sectors nearly always add AI training because misinformation is where their risk sits.
If you would rather see the platform view, start with training by platform, or look at formats and levels if you already know the subject and need to work out the shape.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
