Tag: Public Relations

To pitch a journalist well, lead with why the story matters to that outlet's readers, not with your own statistics Britt Klontz, a digital PR consultant, learned this when a trade editor answered her statistics-heavy pitch with a template for...

Most Copilot prompt lists were written by somebody who has never run a press office They are generic, relentlessly positive, and a fair few of them describe things the tool cannot actually do These thirty I have pulled together are organised...

I have lost count of the number of times a marketing team has said the same sentence to me in a training room The copy is fine, it just does not sound like us Somebody usually adds that they pasted the tone of voice document in, and it made no...

It’s been a while since we last shared an update here at Prohibition PR, but we are back! And what better way to make a return than by diving into two brilliant new episodes of our podcast, Embracing Marketing Mistakes I host the show, and it’s...

As a professional in the marketing and PR industry, I've witnessed firsthand the transformative power of Artificial Intelligence (AI) AI is already starting to revolutionise our field, offering unprecedented opportunities to enhance creativity,...

‍In recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK This trend has raised concerns among industry professionals and academics alike I was a PR Graduate myself back in...

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...

So last week, it was a rather strange but rather cheerful Tuesday for team Prohibition as we attended the PRCA Dare awards for the first time ever last week After lots of pontificating on my part we finally managed to sign up and join the PRCA...

PR has faced a long fight to be considered an ethical profession The industry’s association with ‘spin’, propaganda and cover-ups has led to many practitioners abandoning public relations titles altogether and rebranding as ‘communicators’...

I love working in PR but there is no denying that it can be a stressful job There’s pressure to come up with campaign ideas, tight deadlines, difficult to please clients and even more difficult to please journalists – I recently gave my opinion...