LinkedIn training for marketing teams who have to show results, not activity
A private day for the people who own the company page, the content calendar and the board report. Your team leaves with a content engine they can sustain, an advocacy plan and a measurement view that survives a leadership meeting.
Delivered at your offices anywhere in the UK, at our Leeds studio, or live online. Half day £1,200, full day £1,800, up to six people, excluding VAT.
What the day covers
Built for a marketing or communications team rather than for individuals collecting a certificate. Every exercise runs on your own company page, your own analytics and your own people.
Company page reach, and why yours has none
Company pages are throttled hard. We go through your own page analytics on screen, work out what is genuinely being seen, and cover the levers that still move reach in 2026. Most teams find that the format they publish most is the format that performs worst.
A content engine your team can sustain
Three to five pillars, a realistic weekly cadence for the resource you actually have, and a way of generating material from work that is already happening. A calendar that assumes a full time content person will not survive the first busy month.
Employee advocacy without the cringe
Getting colleagues to post in their own words rather than resharing the corporate caption. What to ask for, what to never ask for, how to make it easy, and why incentive schemes usually backfire. We also cover the disclosure rules that apply when there is anything of value involved.
Executives and thought leadership, and the ghostwriting workflow
The practical bit nobody writes down. How to run a fifteen minute interview with a director and turn it into a fortnight of posts that still sound like them, how to get approval without the life being edited out of it, and what to do when the executive goes quiet for six weeks.
Formats that work: video, documents, newsletters and polls
What each format is for, what it costs your team in time, and which ones are worth the effort at your size. Includes making decent video without a production budget.
Thought Leader Ads, where organic stops and paid starts
The bridge between the two. Promoting a person’s post rather than a brand post changes the economics, and it is the one paid format a marketing team can run without becoming a paid media specialist. If you need the full advertising day, that is a separate session and it is linked below.
Measuring LinkedIn properly
Three or four numbers rather than fourteen, the difference between reporting and measurement, and what to put in front of a board. We cover honestly what LinkedIn cannot be proven to have caused, because a number that collapses under questioning is worse than no number.
The agenda, hour by hour
| Time | Session |
|---|---|
| 09:30 | Where your page actually stands. Your analytics on screen, reach and audience reality, and what the numbers say about your last three months. |
| 10:15 | Audience and competitors. Who you are reaching against who you want, and a benchmark against two named competitors. |
| 11:00 | Break. |
| 11:15 | Content pillars, built on flipchart and tested against your recent posts. |
| 12:00 | Formats and the calendar. A fortnight drafted in the room with named owners. |
| 13:00 | Lunch. |
| 13:45 | Employee advocacy. The ask, the enablement, the governance and the disclosure rules. |
| 14:30 | Executive thought leadership. A live fifteen minute interview turned into post drafts in front of the room. |
| 15:15 | Thought Leader Ads and the organic to paid handover. |
| 15:45 | Measurement. The four numbers, the owner for each, and the board slide. |
| 16:15 | Commitments and next steps, with dates. |
The half day keeps the audit, pillars, formats and measurement, and drops the advocacy and thought leadership blocks.
Ten things we see on almost every company page
We look at a lot of LinkedIn accounts. The same problems come up, and most of them are decisions rather than skill gaps. If four or more of these describe your page, a day will pay for itself.
- Everything is an announcement. Awards, hires, attendance at events. All about you, none about the reader.
- The corporate caption is reshared verbatim by staff, so the algorithm treats twelve posts as one.
- Links in the body of every post, which suppresses reach, with no attempt to test the alternative.
- No named human anywhere. The page speaks in a voice nobody has.
- Posting frequency set by a rota rather than by whether there is anything to say.
- Comments left unanswered for days, which is where reach is actually won.
- Video made to broadcast standard at broadcast cost, published once a quarter.
- Executives with abandoned profiles that carry more latent reach than the page ever will.
- Reporting on followers, a number that changes nothing and that nobody senior cares about.
- No owner. LinkedIn is somebody’s fifth priority, so it behaves like a fifth priority.
Nine of those ten cost nothing to fix. They are decisions, not budget.
How we tailor it by sector
The structure holds but the examples and the constraints change. Charities and the public sector get the governance and tone work, and we use comparable organisations rather than technology brands. Professional services get the fee earner as publisher problem, which is really an internal buy-in problem. Manufacturers and B2B get the long buying group and the trade press overlap. Higher education gets the split between recruitment, research and alumni audiences, which usually turns out to be three strategies wearing one page.
Organic, ads, or sales? Which LinkedIn training your team needs
We run three different LinkedIn days and they are genuinely different rooms. The quickest way to choose is to ask what you want more of.
The audience you reach for free
This page. Company page, content, advocacy, thought leadership and reporting. For marketing and communications teams.
The audience you pay to reach
Campaign Manager, targeting, ad formats, the Insight Tag and cost per lead. See LinkedIn ads training.
The people you want to talk to
Prospecting, outreach, Sales Navigator and follow up. See LinkedIn training for sales teams.
Teams often do two of the three, a few weeks apart. We will say plainly at the scoping call if you only need one.
Who it is for
- Marketing teams that own a company page nobody sees.
- Communications teams asked to build executive profiles.
- B2B marketers whose LinkedIn output has become a press release feed.
- Teams inheriting the page from a leaver or an agency.
- Anybody preparing a business case for more social resource.
What your team leaves with
- Content pillars agreed and written down.
- A fortnight of the calendar filled with named owners.
- An advocacy ask your colleagues will actually say yes to.
- Draft posts from a real executive interview run in the room.
- Four reporting numbers and the slide to present them on.
- The deck, a workbook and a month of email support.
Who runs the day
I am Chris Norton and I run most of these sessions myself. I founded Prohibition, the PR, social and content agency behind this site, I have worked in public relations for more than twenty years, and I have been running training since 2009. I co-authored Share This Too, the social media handbook published by the Chartered Institute of Public Relations, and I have been a CIPR member since I was a student.
I also co-host the Embracing Marketing Mistakes podcast with my co-director Will Ockenden. We build LinkedIn programmes for paying clients every week, so the examples in the room are ours, including the ones that did not work.
Almost no other provider in this market will tell you who is standing at the front. That is worth asking any of them.
What our LinkedIn work has produced
Freeths. A LinkedIn Live programme for the law firm drew 1,100 attendees and around 950 leads from a single sequence.
Huthwaite International. Senior personnel trained on strategic social media and thought leadership for B2B lead generation. Read the case study.
ENGIE. A corporate visibility programme for senior stakeholders across ENGIE UK. Read the case study.
Martin House Children’s Hospice. The Build produced 219 placements and 161.4 million reach, and won the Charity and Not for Profit Award at the PRCA DARE Awards 2026.
What our clients say
We hold an average rating of 4.9 out of 5 from 18 verified client reviews on Clutch.
“We were impressed by their depth of knowledge in a rapidly changing environment.”
Kian Scott-Loach, Head of Digital, Terrence Higgins Trust, February 2026
“They’re a bunch of friendly people who feel like a natural extension of the marketing team.”
David Sharples, Communications Manager, Black Sheep Brewery, January 2025
“When Prohibition says they’ll do something by a certain date, they get it done.”
Marketing Manager, Feather Down Farms, May 2025
Cost and format
Private team prices, not per person prices, excluding VAT.
| Format | Duration | Price, ex VAT | Group size |
|---|---|---|---|
| Full day workshop | 09:30 until 16:30 | £1,800 | Up to six people |
| Half day workshop | Three and a half hours | £1,200 | Up to six people |
| Additional attendee | Either format | £250 per person | Beyond the first six |
We are not the cheapest, and here is the arithmetic anyway
Most of this market charges per seat. Published list prices from the providers ranking alongside us run from about £499 to £1,495 a head at the time of writing. Six people at those rates is roughly £3,000 to £9,000 for one day of the same content delivered to everybody.
Our full day is £1,800 for up to six, which is £300 a head, and the content is built on your company page rather than a stock deck. Travel outside Yorkshire is charged at cost and agreed before booking. There is nothing else.
Questions we get asked
Should we train on organic LinkedIn or LinkedIn ads?
Organic first, almost always. Advertising amplifies whatever you already publish, so a team that cannot produce anything worth promoting will spend money badly. If you are already spending and the cost per lead is the problem, take the ads day instead.
How do we get reach on our company page?
Honestly, partly by accepting that you will not get much. Company pages are throttled and personal profiles are not, which is why the advocacy and thought leadership sections of this day matter more than the page itself. We cover what does still work on the page and what to stop wasting effort on.
Do you cover employee advocacy?
Yes, as a full session. The ask, the enablement, the governance, the disclosure rules and why points-based incentive schemes usually produce compliance rather than advocacy.
How do we write for executives without it sounding fake?
We run a live fifteen minute interview with somebody in the room and turn it into drafts in front of everybody. Ghostwriting fails when it starts from a blank page rather than from a recording of the person actually talking.
What should we report to the board?
Four numbers tied to business objectives, with a named owner against each, and an honest note on what cannot be attributed. We build the slide in the session.
Can we pay by invoice or purchase order?
Yes. We invoice on purchase order, complete supplier onboarding forms, and hold the insurance and policy documents most enterprise and public sector frameworks require. Mention it at the scoping call and we will have it done before the date.
Do you cover newsletters, video and polls?
Yes, as a formats session covering what each one is for, what it costs your team in time, and which are worth it at your size. Including making usable video without a production budget.
Is there a certificate?
No, and we will not pretend otherwise. We are not an accredited body. If a formal qualification is what your team needs, the CIM and the DMA both offer accredited routes and we would point you there.
How is this different from your LinkedIn training for sales teams?
That day is about people you want to talk to. This day is about the audience you want to reach. Different room, different exercises, different outcome. Sales teams who need pipeline should take the sales day.
Brands we have trained and worked with
Training and campaigns delivered for the NHS, universities, local authorities, charities, law firms and B2B manufacturers, alongside the brands below.
PRCA DARE Awards 2026 winners. The Charity and Not for Profit Award for The Build, our campaign for Martin House Children’s Hospice. Prohibition has won more than 45 industry awards and is part of the Worldcom Public Relations Group, with 110 offices across 45 countries.
Tell us who needs training
Half day £1,200, full day £1,800, up to six people, excluding VAT. Delivered UK wide or online.
Last reviewed August 2026.
This is one of our platform social media training courses, alongside every social media course we run and our training formats. Last reviewed August 2026.
