X training for teams still trying to work out what the platform is for
X is not the Twitter your social media policy was written for. The audience changed, the reach changed, and a lot of brands are still posting into it out of habit. This day decides whether it is worth your time, and if it is, how to use it properly.
Private to your team, built on your own account, delivered at your offices, in Leeds, or remotely.
The honest question first
We start most of these days by asking whether you should be on X at all. That is an unusual opening for a course you are paying for, and it is the most useful half hour of the session.
For some organisations the answer is a clear yes. Journalists, politics, sport, live events, customer service and certain B2B and tech communities all still live there. For others the honest answer is that the audience left, the effort is going nowhere, and the sensible move is a smaller presence with a customer service purpose rather than a content calendar.
We will tell you which one you are. No other course page in this market opens that way, because it risks talking you out of the booking.
What the day covers
Built around your own account and your own audience. This is the usual shape.
What actually changed, and what did not
The rename, the algorithm, the shift in who is still there and who is loudest. Separating the genuine changes from the noise, so your team stops planning around a version of the platform that no longer exists.
Deciding whether X earns its place
An honest look at your own numbers next to the effort going in, and what a minimum viable presence looks like if the answer is that it does not.
Writing for the platform
Posts that work now, threads that people actually finish, and the difference between writing for reach and writing for the twelve people you want to reach.
Live and reactive posting
Events, launches and the newsjacking that still works here better than anywhere else. Also the approvals process that lets a team move in twenty minutes rather than two days.
Customer service and the complaint that goes public
Response templates, escalation, tone, and when to take it to a direct message. For many brands this is now the main reason to keep the account open.
Crisis on a fast platform
Online crisis management is one of my specialisms. Holding statements, who speaks, and the first hour, which is the hour that decides the rest of it.
Measuring it without fooling yourself
What impressions are worth, what they are not, and a reporting view that answers a business question rather than filling a slide.
Who it is for
- Teams posting on X out of habit with nobody quite sure why.
- Press offices and comms teams who still need journalists.
- Customer service teams handling public complaints badly.
- Anyone who has inherited an account and a dormant strategy.
No technical background needed. If somebody is well ahead of the others we split the afternoon.
What your team leaves with
- A straight decision on whether to invest or scale back.
- A posting approach sized to the resources you actually have.
- Response templates for complaints and escalation.
- A reactive workflow that can move inside an hour.
- A reporting view a director will accept.
- The slides, a workbook and a month of email support.
Who runs the day
I am Chris Norton and I run most of these sessions myself. I founded Prohibition, the PR, social and content agency behind this site, I have worked in public relations for more than twenty years, and I have been running social media training since 2009. I was teaching brands to use Twitter when it was still mostly journalists and early adopters, which means I have watched this particular platform change more than any other.
I co-authored Share This Too, the social media handbook published by the Chartered Institute of Public Relations, and I have been a CIPR member since I was a student. I also co-host the Embracing Marketing Mistakes podcast with my co-director Will Ockenden.
What our own work has produced
We are a working agency first, so the examples in the room are ours.
Martin House Children’s Hospice. The Build produced 219 placements and 161.4 million reach, and won the Charity and Not for Profit Award at the PRCA DARE Awards in 2026.
Black Sheep Brewery. The Drink Cask Beer campaign won the national Digital and Social Media Award at the PRCA DARE Grand Prix in 2023, from 60 placements reaching 11 million people.
Astonish. 115 pieces of coverage in six months, 90 per cent of which carried a backlink.
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Who we have trained
We have delivered training and campaigns for the NHS, Yorkshire Water, Transport for the North, Savills, Skipton Building Society, Interflora, Watches of Switzerland, Sealy, Emerald Publishing, Huthwaite International, ENGIE, CEWE Photoworld, Lloyds Pharmacy, WWF, Alzheimer’s Society and Terrence Higgins Trust.
What our clients say
Prohibition holds an average rating of 4.9 out of 5 from 18 verified client reviews on Clutch.
“We were impressed by their depth of knowledge in a rapidly changing environment.”
Kian Scott-Loach, Head of Digital, Terrence Higgins Trust, February 2026
“They’re a bunch of friendly people who feel like a natural extension of the marketing team.”
David Sharples, Communications Manager, Black Sheep Brewery, January 2025
Cost and format
All prices exclude VAT. Delivered at your offices, at our Leeds studio, or remotely, at the same cost either way.
| Format | Length | People | Cost |
| Half day | Three hours | Up to six | £1,200 |
| Full day | Six hours with breaks | Up to six | £1,800 |
| Additional attendees | Either format | Each beyond six | £250 |
| Ongoing programme | Several sessions | Any size | Quoted after a scoping call |
Most teams take the half day for X on its own, because the honest answer to the first question often shortens the rest of the agenda. Where X sits inside a wider social programme, the full day covering two or three platforms is usually better value.
Questions we get asked
Is Twitter training still called X training?
Both. The platform was renamed X but most people still search for Twitter, and plenty of organisations still say Twitter internally. We use X on the day and answer to either, and this page covers the same platform whichever name you use.
Is X still worth using for business in 2026?
For some organisations yes and for others no, and we will give you a straight answer on the day. Journalism, politics, sport, live events, customer service and parts of B2B and tech still work well. Many consumer brands would do better putting the effort elsewhere.
How much does X training cost in the UK?
A half day for up to six people is £1,200 and a full day is £1,800, both excluding VAT, with additional attendees at £250 each. Most teams take the half day when X is the only platform in scope.
Can you run X training in-house for our team?
Yes, and it is the only way we run it. Every session is private to one organisation and built on your own account, your own audience and your own recent posts rather than a worked example.
Do you cover handling complaints and trolls?
Yes. Response templates, escalation, tone and when to move a conversation to a direct message. For a lot of brands this is now the main reason the account stays open, so it gets proper time.
Do you cover paid advertising on X?
At a level, yes, covering whether it is worth testing for your audience and how to set a sensible first budget. If paid is the main need, our paid social media training is the better day.
Can you train a team that wants to reduce its presence rather than grow it?
Yes, and we do it more often than you might expect. Scaling back well is a real skill: what to keep, what to automate, what to close, and how to tell an audience without making it a story.
How long is the training?
Three hours for the half day and six hours with breaks for the full day. X on its own usually fits a half day. A full day makes sense when it sits alongside another platform or a wider strategy session.
Do you run training in London, Manchester or Leeds?
Yes. We are based in Leeds and most of our work is in Leeds, Manchester and London, but we deliver across the UK and we do not add travel to the price. Remote sessions cost the same as in person.
How soon can you deliver the training?
Usually within three weeks of agreeing a brief, and often sooner for a half day. We ask for access to your recent posts and reporting beforehand so the honest assessment is based on your numbers.
Where this sits in the wider programme
X rarely stands alone now. Teams usually pair it with LinkedIn training for B2B, or with Instagram and TikTok for consumer audiences. Press offices add PR training, and teams who need the content engine behind it take content marketing training.
You can also browse all our training courses, training by sector, training by platform or formats, levels and prices.
Brands we have trained and worked with
Training and campaigns delivered for the NHS, universities, local authorities, charities and B2B manufacturers, alongside the brands below.
PRCA DARE Awards 2026 winners. The Charity and Not for Profit Award for The Build, our campaign for Martin House Children’s Hospice, which produced 219 placements and a reach of 161.4 million. Prohibition has won more than 45 industry awards.
Are you drafting posts with AI?
On a fast moving channel the temptation is obvious and so is the result when everybody does it. If your team is already using these tools, AI for social media content training covers how to keep the output sounding like you.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
This is one of our platform social media training courses, alongside every social media course we run and our training formats. Last reviewed August 2026.
