Tag: Embracing Marketing Mistakes

Good public relations training teaches you to check the detail before a client does Robert Minton-Taylor, a PR lecturer for 24 years, lost a board promotion over one misspelt client name and watched a room empty at a drilling band His rule is...

Social media measurement should track outcomes, not outputs Professor Jim Macnamara learned this when his biggest client rejected a long activity report and asked for results instead Impressions, reach and share of voice show what you put out...

PR for AI discoverability means earning mentions where AI tools look: media coverage, Reddit threads, review sites and original research Val Riley, VP of Marketing at Unbounce, says challenger brands can now beat giants on relevance instead of blog...

Food and beverage social media marketing works best when you protect what makes the product special and let customers help shape it Gerry Hopkinson, founder of agency Unity, tested a PizzaExpress redesign in one Richmond restaurant before rolling it...

Social media strategy fails when you optimise what is easy to track instead of the harder question of who you sell to Hector Hughes, co-founder of Unplugged, ran growth at a tech startup that cut a 10-person marketing team and most of a 20-person...

Social selling on LinkedIn works best through comments and direct messages, because posts get throttled and DMs do not LinkedIn consultant John Espirian, who does most of his deal-making in the inbox, advises ten comments for every post you publish,...

To pitch a journalist well, lead with why the story matters to that outlet's readers, not with your own statistics Britt Klontz, a digital PR consultant, learned this when a trade editor answered her statistics-heavy pitch with a template for...

"Everything in business to business is blue Go and look Open a new tab Look at the five competitors in your sector and tell me you could pick yours out with the logos taken off" That is Talia Wolf about ninety seconds into our conversation, and she...

Roger Hurni has run the same Phoenix agency for nearly twenty-seven years He arrived with two mistakes, one about people and one about software Will and I first met Roger Hurni through WorldCom about a year ago, and I only worked out while...

John O'Keeffe rescued two broken creative departments, made WPP the most awarded holding company on earth, and sold every share the week he left "Martin hired me, and it became the holding company of the decade creatively Mark fired me, and it...