Every month we run a free, hour long training session for comms, PR and marketing teams. No pitch, no gated whitepaper at the end, and the replay goes to everyone who registers. There are eleven of them on this page already.
We started running these because the honest way to sell training is to let people watch you train. You can read a course outline and still have no idea whether the person delivering it is any good. An hour of watching us teach answers that question properly, and it costs you nothing but the hour.
The sessions are run by the same people who deliver our paid courses. If you like how we teach here, the paid work is the same thing built around your channels, your team and your objectives.
Coming up
Seven free sessions are scheduled between now and March. All start at 10:30am UK and run for an hour.
How to create scroll-stopping content that converts
Eleven hours of free training, no expiry date
Every session we have run is still available. Each one lines up with a course we teach, so if a replay is useful you already know what the paid version covers.
Protect your brand in the age of AI misinformation
Deepfakes, invented quotes and AI generated nonsense attributed to your brand. What to monitor, what to ignore, and how to respond when it happens on a Friday afternoon.
Social media trends in 2026
What actually changed this year, what was noise, and the three things worth putting in next year’s plan. Still the most watched session we have run.
How to make your brand discoverable in a post-SEO world
Search is being answered rather than listed. How to get your brand quoted by AI answer engines, and what that means for the content you already produce.
Impact on a shoestring: strategic PR for charity comms teams
Built for charity teams of one or two people with no budget. How to earn coverage, brief a spokesperson and prove the value afterwards.
Media training masterclass: landing your key messages
How to stay on message when a journalist is steering you somewhere else, and how to sound like a person rather than a press release.
Social media strategies for universities
Reaching a new student cohort who do not use the channels your prospectus was built for. Written for higher education comms teams.
From expert to authority: B2B thought leadership
Turning the knowledge already inside your business into something people want to read, and getting your senior team to take part without it becoming a chore.
Crisis masterclass: handling challenges in PR and marketing
What to do in the first hour, who needs to be in the room, and the difference between a problem and a genuine crisis.
How to integrate TikTok into your PR strategy
For teams whose leadership is not convinced. What TikTok is good at, what it is not, and how to test it without embarrassing anybody.
Building your LinkedIn personal power brand
The masterclass we get asked for most often. How senior people build a following on LinkedIn without posting motivational nonsense.
Influencer marketing hacks
Finding the right people, agreeing what good looks like before you sign anything, and measuring whether it worked.
Free is the first step, not the whole thing
Most people watch a session, then get in touch months later when a budget appears. That is fine. Here is what the rest of it looks like when you are ready.
Free webinar
One hour, one topic, open to anyone. Proves whether we are worth paying.
Half day, in house
One subject, your channels, your team in the room. The usual first paid step.
Full day, in house
Strategy, practice and a plan your team leaves with. Up to twelve people.
Programme
Several sessions across a quarter, with follow up and measurement built in.
A private webinar for your team sits between the first two steps. Same format, your examples, nobody else in the room. It is often the easiest thing to get signed off.
What people ask before registering
Are the webinars really free?
Yes. Every session on this page is free to attend live and free to watch afterwards. You register with a name and an email address, and that is the whole transaction. Nobody rings you the next morning.
Do I have to attend live?
No. Register and the replay is sent to you whether you make it or not. Most people watch the recording, which is why we keep the back catalogue open rather than deleting sessions after a month.
How long is each session?
Around an hour, including questions. We keep the teaching to about forty minutes and leave the rest for the room, because the questions are usually the most useful part.
Is it a sales pitch?
It is a training session that we hope makes you think about hiring us. There is no deck about our awards and no case study reel. If the session is not useful on its own then it has failed at the only job it has.
Who runs the sessions?
The same people who deliver the paid training, mostly Chris Norton and Will Ockenden, sometimes with a guest. Nobody is reading from a script written by somebody else.
Can you run one just for our team?
Yes. A private session for your team, on your channels, with your examples, is one of the most common ways people start with us. Ask about a bespoke webinar and we will tell you honestly whether a half day would serve you better.
What is the difference between a webinar and your paid training?
A webinar teaches one topic to a room of strangers. Paid training is built around your channels, your team and your objectives, with exercises, feedback and a plan you leave with. The webinar is a fair sample of how we teach.
How often do you run them?
Roughly monthly, with the topic chosen from what people ask us about most. Register for any session and you will hear about the next one.
Want a session run just for your team?
Tell us what your team is struggling with and we will tell you honestly whether a free webinar, a half day or nothing at all is the right answer.
