Instagram training for teams and businesses that already post and still are not growing
A practical, private Instagram course run on your own account. Reels, Stories, direct messages, Instagram search and a ninety day plan your team can actually keep up with.
Delivered at your offices anywhere in the UK, at our Leeds studio, or live online. Half day £1,200, full day £1,800, up to six people, excluding VAT.
Is this the right Instagram course for you?
Being straight about this saves everybody a wasted enquiry. We run private training for organisations. We do not sell a self serve online course, and we are not the cheapest option if you are one person starting out.
Yes, if you are a team
Marketing, comms or a small in-house team who own the account and need everybody working the same way. Two to sixteen people, at your offices or online.
Yes, if you are a business owner
Running it yourself and want a day that fixes your actual account rather than a generic course. Our social media training for small businesses page covers the wider version.
Probably not, if you are one person
A private day is unlikely to be worth it for a single beginner. Start with our free webinars, which cost nothing, and come back when there is a team.
The course outline
Where Instagram actually sits in 2026
What the platform is now for, who is genuinely reachable on it, and where it fits against TikTok, LinkedIn and everything else you are being told to do. We start with your own insights on screen rather than with a slide about the platform.
Reels, and why they decide your reach
Reels are the format that carries distribution now, and most business accounts still treat them as an afterthought. Planning them, filming them on a phone, editing, hooks, captions and the first three seconds. Your team makes one in the session.
Stories and the daily habit
What Stories are actually for, polls and questions as research rather than decoration, and a routine a busy team can sustain. Also what to stop doing, because most Story output is made for nobody.
Direct messages as a sales and service channel
This is where a lot of Instagram business actually closes, and almost no training covers it. Response routines, saved replies, handling complaints in the open and moving them private, and the data protection line when somebody sends you personal details.
Instagram search, and being found
Instagram is a search engine now. Keywords in your name, bio, captions and alt text, what has replaced the old hashtag approach, and how profiles surface in Google as well as in the app. Very few courses have caught up with this.
Creator collaborations and Collab posts
Working with creators without wasting a budget. Finding the right ones at the right size, what to pay, the disclosure rules you must follow under Advertising Standards Authority guidance, and using Collab posts so content lands on two accounts at once.
Threads and broadcast channels: worth your time?
An honest answer rather than a yes. What each one is good for, what it costs in effort, and how to test it without committing your team to another daily obligation.
AI tools that help, and the ones that make you sound like everyone else
Where generative tools genuinely save time in research, captions, repurposing and editing, and the point at which they flatten a brand voice into the same content everybody else is posting. We agree a disclosure rule in the room.
Instagram advertising, in outline
Boosting against a proper campaign, what a realistic budget looks like, and when it is worth it. If paid is the main requirement, our paid social media training goes much deeper.
Measurement that means something
Which numbers matter, which are decoration, and how to report Instagram to somebody who does not use it. Reach, saves, shares and profile visits over follower count.
The ninety day plan
The last session builds a fortnight of content and a ninety day plan on your own account, with named owners and dates, before anybody leaves.
How the day runs
| Time | Session |
|---|---|
| 09:30 | Your account on screen. Insights, audience, and what your last three months actually did. |
| 10:15 | Instagram in 2026, and the formats that carry reach. |
| 11:00 | Break. |
| 11:15 | Reels. Planning, filming and editing one, on a phone, in the room. |
| 12:15 | Stories, polls and the daily routine. |
| 13:00 | Lunch. |
| 13:45 | Instagram search, bio and captions. Rewritten live on your profile. |
| 14:30 | Direct messages, creators and Collab posts. |
| 15:15 | AI tools, disclosure and the things to avoid. |
| 15:45 | Measurement, then the fortnight and the ninety day plan with owners. |
The half day keeps the account review, Reels, Stories and search, and drops the creator, AI and planning sessions.
What your team leaves with
- A Reel made in the session, ready to publish.
- A rewritten bio and profile, optimised for Instagram search.
- A fortnight of content planned with named owners.
- A ninety day plan and a reporting view.
- A written list of what to stop doing, which is usually the useful half.
- The slides, a workbook and a month of email support.
Who should attend
- Marketing and communications teams who own the account.
- Business owners and small teams doing it themselves.
- Anybody who has inherited an account from a leaver or an agency.
- Teams posting consistently with nothing to show for it.
No experience needed beyond using the app. If somebody in the room is well ahead of the others we split the afternoon so nobody is bored.
Instagram training prices
Private team prices, not per person prices, excluding VAT.
| Format | Duration | Price, ex VAT | Per head at six |
|---|---|---|---|
| Full day workshop | 09:30 until 16:15 | £1,800 | £300 |
| Half day workshop | Three and a half hours | £1,200 | £200 |
| Additional attendee | Either format | £250 per person | — |
Public Instagram courses in the UK are commonly priced per seat, from around £149 for an evening class up to £1,495 a head for a corporate day. Six people at £530 each is over £3,000 for a session run on somebody else’s examples. Ours is £1,800 for six, run on your account.
We invoice on purchase order and complete supplier onboarding where you need it. Travel outside Yorkshire is charged at cost and agreed before booking.
Who runs the day
I am Chris Norton and I run most of these sessions myself. I founded Prohibition, the PR, social and content agency behind this site, I have worked in public relations for more than twenty years, and I have been running training since 2009. I co-authored Share This Too, the social media handbook published by the Chartered Institute of Public Relations.
Where a session is heavily content led, one of our creators comes with me and films alongside your team rather than talking about it. We run Instagram accounts for paying clients every week, so the examples are ours, including the posts that did nothing.
Instagram training in Leeds, Yorkshire and across the UK
We are based in Leeds and deliver regularly at client offices across Leeds, Sheffield, York, Bradford, Harrogate and Hull. We travel nationwide, and we run live online sessions for teams spread across sites. If you would rather come to us, we run sessions from our Leeds studio.
See social media training in Leeds for how the local sessions work.
Brands we have trained and worked with
What our clients say
We hold an average rating of 4.9 out of 5 from 18 verified client reviews on Clutch.
“We were impressed by their depth of knowledge in a rapidly changing environment.”
Kian Scott-Loach, Head of Digital, Terrence Higgins Trust, February 2026
“They’re a bunch of friendly people who feel like a natural extension of the marketing team.”
David Sharples, Communications Manager, Black Sheep Brewery, January 2025
“When Prohibition says they’ll do something by a certain date, they get it done.”
Marketing Manager, Feather Down Farms, May 2025
PRCA DARE Awards 2026 winners. The Charity and Not for Profit Award for The Build, our campaign for Martin House Children’s Hospice, which produced 219 placements and 161.4 million reach. Prohibition has won more than 45 industry awards.
Instagram training questions
How much does Instagram training cost in the UK?
Public courses run from about £149 for an evening class to £1,495 a head for a corporate day. Private in-house training generally starts around £590. Ours is £1,800 for a full day for up to six people, which is £300 a head, run on your own account.
Do you cover Reels?
Yes, as a full session, and your team films and edits one during the day on a phone. Reels carry distribution now, so any Instagram course that treats them as an add-on is out of date.
Do you use our own Instagram account on the day?
Yes, that is the point. Your insights, your profile, your posts, on screen. Somebody in the room needs admin access to the account.
Is it suitable for complete beginners?
Yes, as long as you use the app. We do not spend the morning explaining what a hashtag is, but nobody needs prior marketing training. If the group is mixed we split the afternoon.
Can you deliver it at our offices?
Yes, anywhere in the UK, or live online, or from our Leeds studio. Travel outside Yorkshire is charged at cost and agreed in writing before you book.
Do you cover Instagram ads?
In outline, covering boosting against proper campaigns and realistic budgets. If advertising is the main requirement, our paid social media training goes considerably deeper and is the better session.
Do you cover Threads?
Yes, honestly, including when the answer is that it is not worth your team’s time. The same applies to broadcast channels. We would rather you dropped a channel than added one badly.
Is Instagram still worth it for B2B?
Sometimes, and not always. It works for recruitment, culture and brand in sectors where the buyer is a person rather than a procurement process. If your answer is really LinkedIn we will tell you and point you at the LinkedIn day instead.
How many people can attend?
The price covers up to six, with additional attendees at £250 each. Above about sixteen the filming and rewriting exercises stop working and we would suggest two sessions.
Can we pay by invoice or purchase order?
Yes. We invoice on purchase order, complete supplier onboarding forms, and hold the insurance and policy documents most public sector and enterprise frameworks require.
Do we get a certificate?
No. We are not an accredited body and will not pretend to be. You leave with a Reel, a rewritten profile and a ninety day plan, which we think is worth more.
What support do we get afterwards?
A month of email support as the plan meets reality, and a check in at ninety days to ask what actually happened.
Should you use AI for Instagram content?
For captions and idea generation it saves real time. For anything visual it now carries content credentials that travel with the file, which most teams do not know. Both sides are covered in AI for social media content training.
Book Instagram training for your team
Half day £1,200, full day £1,800, up to six people, excluding VAT. Leeds, UK wide or online.
Last reviewed August 2026. Curriculum updated for 2026 to cover Instagram search, direct messages, Collab posts, Threads and AI tools.
This is one of our platform social media training courses, alongside every social media course we run and our training formats. Last reviewed August 2026.
