Social Media Marketing Training: An Overview
In today’s ever-evolving multi-channel marketing, data analytics, and communications world, businesses need to learn more quickly than ever where to invest their marketing budgets to get the best return on investment. The importance of social media is now evident, as millions of people use it to connect with others to share content and discuss different topics. It is important to consider reviewing your channels regularly and keeping up-to-date with social media developments and best practices to keep your social media marketing up-to-date.In this social media marketing course, we will examine how Twitter, Instagram, Facebook, LinkedIn and YouTube work, how many different sectors use them, and how each channel can be used to its full potential. This course will teach you how to use tools to design, manage and optimise strategic social media campaigns.
Why Choose Us for your Social Media Marketing Training?
For more than nine years, we have been providing social media training programs to business owners, marketers and communications specialists in the United Kingdom. Our company is based in Yorkshire, but we have trainers throughout the country so that we will understand your market. Over the last decade, we’ve delivered over 400 courses and seminars to marketers. Our team of trainers are all specialists in delivering real social media marketing, as well as training, which means that we live and breathe and do social media marketing daily. The team won the Best Agency in 2019 and the Best Integrated Campaign at the Prolific North Awards in 2019. So if you’re looking to either learn the basics, develop further, or pick up on the latest advances in social media marketing theory and practice, it’s great that we can provide you with the right course.
Hundreds of Brands trained every year
We are an award-winning team that has delivered training courses across the country. We gave social media training programs to major brands and household names across the UK from the Skipton Building Society, the Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, University of Leeds, Leeds Metropolitan University, and Games Workshops to name a few. If you need your team training, we’re the right company for you.
Master Social Media Marketing to grow your business!
If you’re looking to market your business or brand effectively and build awareness on the B2B market, a LinkedIn Company Page is something you should start with if you haven’t already done so. Our training course on social media marketing will help explain the current social media landscape and bring together the different aspects you need to grow your online business effectively.
By connecting with existing customers, potential managers and business partners, you can further improve their content reach and increase the conversion rate on your website. We’ll help you learn all the critical skills you need to get the most out of social media.
We focus on a return on investment
Our team of social media trainers here fully understand that a return on investment is now crucial if you want more financial support for your social media projects to move forward. We take ROI into account in the development of our courses and ensure that everything we do is intended to be data-driven and insight-driven first so that you can first report on the most relevant KPIs and metrics and then provide some explanation of what your investment in social media marketing has returned.
We are a strategic provider in social
We are very focused on being as up-to-date as possible with our social media courses and to help ensure that you and your team get the most out of it, we always provide a pre-training questionnaire to clarify what the participants most want from the course. During the re-examination of the training, we will then study these objectives to ensure that the participants receive the maximum amount of guidance on the day.
We have genuine marketing expertise in social media
You can be extremely confident that you are in good hands, as our team has won more than 30 awards over the last eight years for outstanding social media marketing and integrated PR campaigns. We are widely known in the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.
Brands That Trust Us
We speak your language and deliver actionable learning
Because our team are all award-winning marketing professionals, we know the little things you need to know to get ahead of you. We’re not going to dress it up in waffle – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.
We offer Post-course support
For each training course we deliver, we offer four weeks of post-course support where any participant can call our team in the office to ask for help, advice or specific questions about the material of the course. Our instructors will be more than happy to recommend and help ensure that you put your new workable learning into practice in your day-to-day role.
Our social media training classes are Interactive
All of our social media classes have interactive features, as social media marketing is online, we believe the best place to practice is online.
Each course will have several breakout sessions to get the participants to put into practice what they have heard and seen. This is because we believe that actually, the best way to learn is to do something.
Our work is “big brand” standard
Our team has been working for major brands for several years–we know how challenging it can be to keep your team up to date on the latest developments in digital and social media marketing. Every year, we deliver seminars on the latest trends in social media and the latest shiny thing in marketing. We can help your team to understand the more strategic side of social media marketing.
Who should attend your Social Media Marketing Training Course?
All of our social media courses are designed for business owners, marketing teams or communications professionals looking to update their employees and improve their industry knowledge. To attend one of our social sessions, you’ll need to be bright, enthusiastic and, most of all, willing to learn something new and participate in group discussions. So if you’re eager to learn, we’ll provide the building blocks for a much more successful social media marketing program.
What will I learn with the Social Media Marketing Training Course?
In our training course on social media, you will learn how to use social media and digital marketing in a structured and supported manner. You will learn best practices in social media strategy. We will look at what makes exciting and compelling web content. You’ll learn, for example, whether using emojis in your posts helps to improve your impressions and engagement, or whether Facebook has a problem with third-party scheduling apps, and whether it’s worth investing in other channels or not.
You’ll learn how to publish instant messages when to send or schedule messages, how to pay for targeted messages, and more. The more you interact with people online, the more you understand how each platform works and learn the best way to do it. Our course provides detailed examples of social monitoring in action and gives you an overview of the various monitoring tools available for use and strategies for using what you have learned and applying it to your own social media programme.
If you want to learn more about how to get more followers, and then how to convert followers to buyers, get yourself booked on this course.
- How to Harness the Power of Social Media and Grow your Brand Online Presence
- The steps to growing your business with Social Media
- Content optimisation for better Social Media Marketing results
- Best practices for managing your Social Media Channels
- Paid – Social Media Advertising
- Advanced tips and tricks to become a Social Media Marketing Expert
The Benefits of our Social Media Marketing Training Course
This social media course will help guide you through how you can make the most of your social media activities for your company or brand. We’ll showcase studies of successful campaigns and those who have gone wrong because that’s the best way to learn–other people’s mistakes.
The key is to ensure that you represent the right professional image on social media to ensure that your brand maintains an excellent reputation. We’re going to teach you some hot tips and tricks on how to do this, but also how to stay up to date with the latest social media developments and how to make sure you get the best bang for your buck when it comes to investing your time and money in social media.
Following our social training course, you will be able to:
- Create a social media marketing plan for your business or organisation
- Agree on your campaign objectives, benchmark success and measure ROI
- Plan your social media campaigns using industry-proven frameworks
- Integrate social media with your brand, sales and CRM goals
- Confidently use the appropriate channels to engage with your audiences
- Plan your content calendar around audience needs and drivers
- Learn from success and failure of other organisations’ social media campaigns
- Implement techniques and tools for measuring your social media success
Social Media Marketing Training: Course Overview
In today’s ever-evolving world of multi-channel marketing, data analytics and communications, businesses need to learn more quickly than ever where to invest their marketing budgets to get the best return on investment. The importance of social media is now evident as millions of people use it to share content with others and discuss different topics. To keep your social media marketing relevant, it’s important to consider reviewing your channels and keeping up to date with social media developments and best practice. In this course, we will examine how Twitter, Instagram, Facebook, LinkedIn and YouTube work, how organisations use them, and how each channel can be used to its full potential. This course will teach you to use tools to design, manage and optimise strategic social media campaigns.
The Social Media Landscape
The number of social media users is rising year after year, with research showing that there were 3,196 billion social users in 2018. The social landscape is continually evolving, with new trends emerging each year through a gradual process of building on past successes. Last year, there was a surge in user-generated content, where brands encouraged their audiences and consumers to use specific hashtags to make their photos searchable, with the potential for that brand to republish their material. Other trends, such as the take-off of influencer marketing, increased reality on social media platforms, as well as on small businesses, increased their presence in social media. So we’re going to explain what’s in store for social media in the next 12 months. Here’s what we will cover:
- A view of the current marketplace
- Latest trends and developments
- Current challenges and issues
- Understanding the network economy
- Case studies – good and bad examples
Social Media Campaign Planning
A social media strategy defines how your company will use social media to achieve its communication objectives and the platform and tools it will apply to accomplish this. At the basic level, it is a simple statement of intent, outlining the goals and measurable objectives for the use of social media, and the target outcomes that you want to achieve. This is done in the context of the overall business plan, and the comms plan, so that social media is not in a silo but works in parallel with other channels. Without a clear strategy, how do you prioritise plan activities? Think about plan first, strategy second. We will cover:
- Creating social media objectives and KPI’s
- Developing a social media ROI model
- Using the SWOT model for social media planning
- Planning with the SOSTAC framework
- Understanding the competitor landscape
- Monitoring social media success with baselines
- Converting strategy into tactics
Staying within the law can be a real challenge for most businesses when using social media, mainly because legislation and the amount of it can be so overwhelming. Most legal issues, however, have often occurred on social media due to small and simple accidents. Brands should establish a process of curing user-generated content and obtain the rights and legal permissions necessary for users to avoid infringement. The use of imagery by a brand has several associated legal ramifications and rights such as image and media ownership–we’ll look at the best practices around this to make your mind feel comfortable.
- Ethics – the laws behind Social Media
- Legal best practices
Audiences for Social Media
Unfortunately, growing audiences is one of the most challenging tasks for businesses. Not only are you competing with other brands for the attention of your audience, but you’re also up against the content of their friends and family. The first step towards building an audience on social media is to find out whom you want to target and what that audience is for your business. Is your brand a target audience for Twitter, Pinterest, Facebook or Instagram? We will look at the following:
- Understanding customer behaviours and drivers
- Techniques to learn about customer needs
- Audience profiling
- Conversations through Social Media – how to create a dialogue
- How to drive word of mouth
- Cultivating relationships and building trust through Social Media
Social Media Content
In this part of the session, we will look at several different areas into what makes content go viral and set fire to the internet. Specifically, we will look at:
- The customer journey: integrating channels
- Developing an awareness ladder
- Creating a content plan and calendar
- Understanding popularity versus influence
- How and why content “goes viral.”
Measurement And Monitoring
Measuring your social media activities will tell you which marketing elements are a roaring success, which are not, and which need some definite improvement. The problem is that it’s hard to get the right metrics to follow. Follower growth and the number of likes are now considered vanity metrics by many brands. Your management team will not be impressed by the number of comments or hearts of your most recent Instagram post. Your SMT is more likely to be interested in ROI on social media and to increase brand awareness as a whole. Fortunately, there are ways to present coherent and informative measurements of your social media activities, which will show the importance of running a social media campaign and set out the social media ROI. In this session, we’ll look at the following:
- Official and unofficial – what people are saying about your brand in the Social Media space
- Analysis techniques and tools
- Interpreting the results
- Benchmarking practices
Check the Availability of our Social Media Marketing Training Course
Digital Social Media Strategy Training – Duration
This course can be delivered in a half-day or full-day format.
Digital Social Media Strategy Training – Cost
For enquiries on costs for our social training, please contact us telling us which course you are interested in.
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Social Media Courses / Training Prices (Minimum 6 People)
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