The relationship between local governments, and the people they represent, has changed dramatically. Social media is the outlet to which people now interact with the world. Social media allows for the mass-facilitation of data and information from across the world. Failure to understand, and interact yourself, risks disengaging you from the people. As of today, you may struggle to find anyone who does not have some form of communication via social media.
Accessibility to social media via mobile phones has assured this. One study suggests more people own a smartphone than own a toothbrush. Social media’s popularity should not be downplayed. Local Government cannot afford to miss out on social media; disengaging from social media is disengaging from constituents and potential voters. Without actively engaging the people, local bodies cannot be considered representative and therefore can’t be considered democratic.
Most local governments have some kind of social media platform, i.e., a Facebook or twitter account. With over 58 million users of Facebook and Twitter in the U.K alone, the potential of a good social media strategy or campaign is perhaps unlimited. With our easy and interactive social media training course, your organisation can take full advantage of social media, and in doing so better engage the masses.
Master Social Media to better engage the people
We have an interactive social media training course that will empower local authorities and councillors to better showcase their hard work, as well as reach-out to those who feel disengaged from the political system. Social media has gifted politicians and political bodies a tool to reengage those most disenfranchised from politics. To tackle political apathy, invest in social media to reinvest public opinion in local politics.
By engaging people online, local governments can interact better people, consequently improving their reputation in the process. The people want their politicians to be interactive, engaging these people via Facebook or twitter helps improve the relationship between the electors and the elected, vastly improving transparency and overall satisfaction in local government work.
Social media goes beyond a simple tweet or status. Take Crisis management. Councillors and local representatives will be well aware of the power and destruction capable of a bad news story. Quite often negative stories are unavoidable. However, with our unique social media training, you can understand how social media can be deployed to provide damage control. A competent liaison with media outlets and the people via social media posting can help proactively manage the crisis, and avert further embarrassment. The training will ready members in tackling any possible crises head-on, by teaching how to control a crisis, rather than react to it.
The Public Relations opportunities social media provides local government are endless. Too often the hard work of councillors goes unreported. As a result, the opportunity for a positive news story, or a moment to engage a new voter demographic, is forgotten. Social media training will give your team the skill and confidence to directly showcase positive news stories. The engagement possibilities are endless (and measurable!), the resulting benefits could range from more votes, better engagement, or another term in office.
Why choose us for local government social media training?
Why us? We have been delivering high-quality, easily accessible social media training programmes to dozens of different organisations, businesses and communications specialists. In nine years, our team of experienced specialists have delivered over 400 courses and seminars.
With experience across various sectors, our team understands the crucial pressures and demands local governments must endure. We are here to better manage this pressure by opening up a huge tool for political engagement and public relations.
Our team are award winning, taking home Best Agency and Best Integrated Campaign at the Prolific North Awards. Whether it is for tackling a crisis, developing a marketing strategy as part of an electoral campaign, or simply expressing the positive work members are doing in their communities – A tailor-made social media training programme will be delivered to you. We are confident we can deliver to you the best possible social media training course.
Hundreds of Brands, Businesses and Organisations Social Media Trained Every Year
We have provided training courses to so many clients up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few.
Working with various clients has gifted us an insight into every possible audience, and the ability to understand how social media can target every possible demographic. From a political perspective, electioneering and political campaigning can be better actualised via social media networks. A marketing strategy requires social media platforms to engage, interact and measure a campaign. To reach a wider audience, social media is the key.
Our SM Training is focused on ROI
Our team of Local Government Social Media trainers fully understand that a return on investment is now critical, even within a political setting. Investments must reap awards, such as improved funding or donorship. Our work is scientific at heart; we consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, to ensure the results are achievable. Our strategic, data-driven approach will help you report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned. Investment in our training has demonstrated repeatedly, that it will reap the required rewards.
Our Social Media Training is strategically tailored for local governments
We are well aware local government social media will require a different approach to say, a brand or business within education. To deliver the highest quality training to you, we are focused on being as dynamic as possible with our social media courses and to help ensure you and your team get the most from it. We always provide a pre-training questionnaire to clarify what the attendees most want from the course; therefore, we can adapt our training to best suit your needs. We then review these objectives during the session, re-examining them at the training to ensure the attendees have got the maximum from the instruction on the day. Our adapted training courses best suit your needs, as well as your audience.
We Have Genuine Local Government Expertise
You can be safe in the knowledge that you are in good hands, on top of our endless experience, our team have won more than 30 awards in the last five years for delivering exceptional social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North. For the best social media training tailored to the audience of local government, our team are best qualified for the role and would be delighted to take the opportunity.
We speak your language
Our team is made up of award-winning marketing practitioners. We’re not going to dress it up in jargon, or corporate rubbish – our training is going to be straight-talking actionable learning. The training you receive will be accessible from your own desk from day one. We guarantee this.
We offer post-course support
We are there to make sure the local government social media training you receive stays with you. We offer four weeks of post-course support where any attendee can call our team in the office to ask for help, advice or specific questions about the content of the course. We are here to provide a long-term solution for your social media approach.
Our Social Media Classes Are Interactive
All of our Local Government social media classes have interactive elements online. Each course will have several breakout sessions to get the attendees to put into action what they’ve heard and seen. This is because we believe that the best way to learn is actually to do it. Social Media within a political setting can be challenging, therefore we must ensure our training is delivered in the most interactive way possible to ensure results.
Brands That Trust Us
Our Work Is up to Standard
Our team has been working for major brands and organisations for several years–we know how challenging it can be to keep your team up to date on the latest developments in political media. Every year, we deliver seminars on the latest trends in social media and the latest shiny thing in marketing. We can help your team to understand the more strategic side of social media marketing. This approach will ensure your next political campaign will have the best chance of success, as it will be backed with social media marketing skill and knowledge.
Who should attend?
All of our Local Government Social Media courses are designed for marketing teams, academics or communications professionals looking to update their employees and improve their industry knowledge. To take part in one of our courses, you will need to passionate, interested but most of all, willing to learn something new and participate in group discussions.
If you’re eager to learn, we’ll provide the building blocks for a much more successful Local Government Social Media approach.
What Will I Learn with The Social Media Training Course for Local Government?
This course will help guide you through how to make the most from your social media activities. We will showcase studies of successful campaigns and those that have gone awry. As it is known in politics, image is the key. We will demonstrate how to maintain and improve your image via social media, in order to further bolster your credibility amongst the people. We will teach you some tips and tricks on how to do this but also how to stay on top of the latest developments on social media.
Highly Targeted Social Media Training Designed for Local Government
As demonstrated, the foundations of social media education are essential. We will get you to grips with the basics of social media, and how best to target your key demographics, whether that is concerned constituents or elected representatives. We are going to look at the different ways to plan and amplify your content to your committed fans. We’re going to be looking at different strategies in order to discover who your audience is, and how to best reach them.
Who Should Attend Social Media Training Course for Local Government?
The course will be key to both councillors and officers involved in using social media for their Local Government. All of our Local Government training courses are designed to update your social media skills as well as your knowledge of the political processes and campaigns which are now embedded within socials. To take part in one of our courses, you will need to work or represent a local government body. This could be as an elected member (i.e., a councillor) or an office role within a local government department. During the course, you will study and practice the building blocks of successful social media marketing for local government: marketing strategy principles of social media policy, social media platforms terms of service and online community etiquette competitive landscape and audience analysis of social media marketing analytics and success metrics content strategy for the social media market. Following this training course, you will be able to:
- Increasingly interact with previously disengaged members and constituents
- Engage potential stakeholders
- Launch and monitor marketing strategies to further enhance a political campaign
- PR strategies such as a press release or engage with journalists
- Post or share news stories and key information
Social Media Training for Local Government – The Foundations
We will help you discover which platform is right for your local government. We will look at how you can develop an appropriate social media strategy to best engage key demographics. in this sector and beyond.
Specifically, we will look at:
- Why Is Social Media So Important to Local Government?
- Which platforms can prove useful for Local Government?
- An Overview of The Various Types of Social Media Platforms
- Developing A Social Media Strategy that works for you
- Insight into the political Social Media Landscape
- How to Uncover Social Media Opportunities?
- How to Monitor & Manage Your Reputation Online
With such extensive use, any Local Government that wants to effectively manage and grow their reputation amongst concerned constituents will need a growth strong social media presence. While a website is one place you can ensure an online presence, one of the easiest and most effective ways to engage people is to be present and be active on social media platforms.
While posting to and advertising on social media may seem straightforward, there is an art of using each platform to your advantage. We will examine the top social networks for your local government to potentially engage.
Technology Specific Skills Training
Social media has an enormous potential to engage with those disenfranchised. However, not every platform can meet your needs or audience, so research is crucial to ensuring that time or money is not wasted on non-working platforms. Creating a follow-up with active users on social networks takes time, effort and experimentation. Ensure a dedicated individual or team populates and monitors the platforms regularly and tests different content to see what works.
The Benefits of Our Social Media Training for Local Government
This social media course in Local Government will help guide you through how to make the most of your social media activities, to best engage with the people. We will showcase studies of successful campaigns and those who have gone wrong because that is the best way to learn – other people’s mistakes. In politics, a mistake can be unforgiving in the eyes of many. By learning the possible mistakes, we can best avoid them
Social Media Training for Local Government – Tips
Here we will provide some useful tips to enhance your Local Government social media strategy. Successful social media requires more thought and planning than most people think. As mentioned, the world of politics can be unforgiving and therefore the planning needs to be detailed and the solution must be pragmatic. social media is a significant challenge but a necessary tool in tackling disengagement. Our tips and tricks will ensure you are best equipped to do this!
Local Government Social Media Training Duration
For enquiries on the duration of the Local Government Training, please get in touch so we can arrange the most suitable sessions available!
Local Government Social Media Training Cost
Costs will depend on the duration of the training; for enquiries on costs for our social media training, please get in touch.