Social Media Training for Higher Education: An Overview
Research has shown that social media have penetrated almost all types of institutions in recent years. Higher education institutions have not been left behind and have been forced to adopt this vast communications change. Social media has many types, such as social networking sites, vlogs, instant messaging, blogs and virtual communities.
However, Facebook appears to be a clear winner, mainly due to its considerable number of members. Facebook enables its members to create and share content, build relationships and allow collaboration and connectivity, irrespective of geographical location. The rapid rise of social media provides a wide range of opportunities for higher education institutions to pursue their learning and teaching efforts. The ubiquity and unusually high uptake of social media make it suitable for managers, managers, learners and teachers in higher education institutions as well.
Master Social Media to grow student engagement and enrolment numbers!
Research has found that students who feel under-challenged by course materials and under-engaged by their University tutors may risk lagging, absenteeism, and eventually fall out altogether. Institutions and Universities everywhere are concerned about the economic impact of student erosion on the loss of revenue from their fees. This course will provide you with the perfect platform to understand how your students use social media and what makes them tick. You will learn a variety of new skills which you can implement straight back at your University.
Why Choose Us for your Higher Education Social Media Training?
For more than nine years, we have been delivering social media training programs to business owners, marketers and communications specialists. Over the last decade, we’ve delivered more than 400 courses and seminars.
Our team of content trainers are all specialists in the delivery of Higher Education Social Media, as well as training in other sectors, which means that we live and breathe Higher Education Social Media and do it daily. The team won the Best Agency in 2019 and the Best Integrated Campaign in 2019 at the Prolific North Awards. So if you’re looking to either learn the basics, develop further, or pick up on the latest advances in social media marketing theory and practice, we’re positive that we can give you the right course.
Hundreds of Brands Social Media trained every year
Hundreds of Brands taught every year. We are an award-winning team that has provided training courses across the country. We have delivered Higher Education Social Media training programs to significant Universities and colleges across the UK from Northumbria University, University of Leeds, Wakefield College, Sheffield Hallam University, Manchester Metropolitan University, and Leeds Beckett University to name a few. If you need strategic Higher Education Social Media training for your team, we’re the right team for you.
Our Social Media Training is focussed on ROI
Our team of Higher Education Social Media trainers fully understand that a return on investment is now critical if you want to secure more funding for your Higher Education Social Media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.
Our Social Media Training is strategically tailored for the higher education sector
We are very focused on being as vital as possible with our social media courses and to help ensure that you and your team get the most out of it, we always provide a pre-training questionnaire to clarify what the participants most want from the course. We will then review these objectives during the session of the re-examination of the training to ensure that the participants receive the maximum from the instruction on the day.
We have genuine Social Media expertise for Higher Education
You can be confident that you are in good hands, as our team has won more than 30 awards over the last five years for delivering excellent Higher Education Social Media and integrated PR campaigns. We are widely known in the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.
We speak your language and deliver actionable learning
Because our team is made up of award-winning marketing practitioners, we understand the little things you need to know to get ahead of you. We’re not going to dress it up in corporate rubbish – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.
We offer Post-course support
For each higher education training course, we deliver, we offer four weeks of post-course support where any attendee can call our team in the office to ask for help, advice or specific questions about the content of the course. Our trainers will be more than happy to advise and help ensure that you put your new workable learning into practice in your day-to-day work.
Our Social Media Training Classes are Interactive
All of our Higher Education Social Media classes have interactive elements as Higher Education Social Media is online – so it is the best place to practice. Each course will have several breakout sessions to get the attendees to put into action what they’ve heard and seen. This is because we believe that the best way to learn is actually to do it.
Our work is “big brand” standard
Our team has been working for major brands for several years–we know how challenging it can be to keep your team up to date on the latest developments in digital and Higher Education Social Media. Every year, we deliver seminars on the latest trends in social media and the latest shiny thing in marketing. We can help your team to understand the more strategic side of social media marketing.
Brands That Trust Us
Who should attend the social media training for Higher Education?
All of our Higher Education Social Media courses are designed for marketing teams, academics or communications professionals looking to update their employees and improve their industry knowledge. To take part in one of our courses, you will need to be bright, passionate and, most of all, willing to learn something new and participate in group discussions. If you’re eager to learn, we’ll provide the building blocks for a much more successful Higher Education Social Media.
What will I learn with the Social Media Training Course for Higher Education?
This course will help guide you through how to make the most from your social media activities for your Higher Education institution. We will showcase studies of successful campaigns and those that have gone awry. The key is to ensure you portray the right professional image on social media, so your brand maintains its excellent reputation. We will teach you some tips and tricks on how to do this but also how to stay on top of the latest developments on social media.
Highly targeted Social Media Training designed for Higher Education
The foundations of social media education are essential, and we will look at the killer aspects of why it is crucial and which platforms are best suited for which Universities. We’re going to look at the different ways to plan and amplify your content to your committed fans. We’re going to be looking at different strategies and help you decide what’s best for you when you get back to your department.
Who should attend Social Media Training Course for Higher Education?
All of our higher education social media courses are designed for academics, marketing teams or communications professionals looking to update their skills and improve their industry knowledge. To take part in one of our courses, you will need to work in the higher education sector be bright, passionate and, most of all, willing to learn something new and participate in group discussions. If you’re eager to learn, we’ll provide the building blocks for a much more successful higher education social media strategy. What will I learn with the Higher Education Social Media Training Course? During this one day course, you will study and practice the building blocks of successful social media marketing for higher education: marketing strategy principles of social media policy, social media platforms terms of service and online community etiquette competitive landscape and audience analysis of social media marketing analytics and success metrics content strategy for the social media market. Following this training course, you will be able to:
- Enhance visibility and improving brand awareness and perception
- Meet student recruitment targets and increasing application conversions
- Understand how lecturers can use social media marketing to enhance course delivery
- Improve student retention through engagement and “feed-forward”
- Increase communication with distance learners
- Enhance the student experience
- Increase Alumni relations
- Leverage relationships with local business communities
Social Media Training Specific Sectors
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- 14Advanced Social Media TrainingRead more
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- 16Public Relations Management TrainingRead more
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- The changing history of social media (infographic)
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Social Media Training for Higher Education – The Foundations
We will help you discover which platform is right for your higher education institution. We will look at how you can develop an appropriate social media strategy for your University, and we will examine the social media landscape, so you get a full picture of how social fits into the market both in this sector and beyond. Specifically, we will look at:
- Why Is Social Media So Important To The Education Sector?
- Which platforms can prove useful for higher education?
- An Overview Of The Various Types Of Social Media Platforms
- Developing A Social Media Strategy For Your Business
- Insight Into The Current Educational Social Media Landscape
- How To Uncover Social Media Opportunities
- How To Monitor & Manage Your Reputation Online
With such extensive use, any educational institution that wants to tap into new markets and drive enrolment needs a strong social media presence. While a website is one place you can ensure an online presence, one of the easiest and most effective ways to engage and influence students is to be present and be active on social media platforms.
While posting to and advertising on social media may seem straightforward, there is an art of using each platform to your advantage. We will examine the top social networks and how educators can use them-organic and paid-to increase awareness and conversion. We will look at the following:
- Boost Brand Awareness Strategy
- How to Increase Student Engagement
- How to Drive Enrolment Numbers
Technology specific skills training
Social media has an enormous potential to engage with students-past and future. However, not every platform can meet your needs or audience, so research is crucial to ensuring that time or money is not wasted on non-working platforms. Creating a follow-up with active users on social networks takes time, effort and experimentation. Ensure a dedicated individual or team populates and monitors the platforms regularly and tests different content to see what works. Students all want to know what an institution will give them, but also what they stand for. So let your brand’s personality stand out and build a community across social media that can help distinguish your institution from others on the market.
- Understanding technology’s role in relationship marketing
- How to align digital marketing activity with organisational goals
- The typical resources required to implement and manage your digital strategy
- How to build successful digital marketing and communication campaigns
The Benefits of our Social Media Training for Higher Education
This social media course in Higher Education will help guide you through how to make the most of your social media activities for your University or college. We will showcase studies of successful campaigns and those who have gone wrong because that is the best way to learn – other people’s mistakes.
The key is to ensure that you represent the right professional image on social media so that your educational brand maintains an excellent reputation. We will teach you some hot tips and tricks on how to do this, but also how to stay abreast of the latest social media developments and how to ensure you get the best bang for your buck when it comes to investing your time and money into social media.
Social Media Training for Higher Education – Tips
Social media marketing is an absolute must to establish the authority and authenticity of your educational brand. Here we will provide some useful tips to enhance your higher education social media strategy. Successful social media higher education requires more thought and planning than most people think. Just because a university, college or independent school is an institution with young people, that does not mean that it will be efficient in marketing on social media. But even if you’re an avid user of social media or have managed social media marketing for another company, higher education social media is a significant challenge. But with our helpful tips, you will be able to make it work for your college or college!
Higher Education Social Media Training Duration
This course in higher education, social media can be delivered in a half-day or full-day format.
Higher Education Social Media Training Cost
For enquiries on costs for our higher education social media training, please contact us telling us which course you are interested in.