Tag: podcast

Rand Fishkin on why raising $30 million was his biggest mistake, and how to market in a zero-click world where traffic no longer tells the truth Long before anyone said the words digital PR, I was the odd one out at the agency, doing SEO...

Strategy is deciding who you are for and what you are not going to do Ben Norman breaks down the 3Cs, the McCafe campaign, and why most teams skip straight to tactics Most marketers can't define strategy I include myself in that Ask even senior...

AI misinformation now costs brands real money and trust Deepfakes, hijacked campaigns and cloned voices are everyday risks in 2026 Your crisis plan needs an AI upgrade A few weeks ago I sat down to record a webinar with Will, my co-director at...

Behavioural science gives marketers simple, tested ways to change behaviour Richard Shotton shared the biases that move results, from pricing tricks to the labour illusion I have wanted Richard Shotton on the podcast for ages He has written two...

Here is a question that should make every marketer slightly uncomfortable: when was the last time you told a potential client what you are bad at Not in a humble-brag, "our only weakness is that we care too much" sort of way Properly bad The kind...

So to celebrate a year of marketing podcasting, we decided to rebrand the name of the podcast 🫨 We wanted to make the actual core focus of the show be included in the name - so people who hadn't come across the show knew what it was about So,...

I am delighted to announce that, as of this morning, our podcast is officially average This is because the average show publishes a total of 14 episodes and that is what Will and I have done with the latest instalment of Socially Unacceptable...

Understanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil Tom...

In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and...

I'm thrilled to announce the launch of our latest exciting venture here at Prohibition: "Socially Unacceptable," the podcast that aims to celebrate the mistakes we make in our professional lives As the Managing Director of a PR agency, trust me I...