Social Media Training for the Leisure Industry: An Overview
The leisure sector in the UK is growing and hugely competitive. With more health clubs, sports and leisure centres operating in all parts of the UK, social media helps leisure operators stand out from a vast crowd and engage with the most relevant audience.
Statistics show that membership of UK gyms increased to 9.7m recently and that the number of facilities also increased to more than 6,500, which is enormous. With one in seven Britons already a member of the gym, social media is not only a channel for recruiting new members, but it also provides a pathway to help retain current members through intelligent engagement – we can help you do this on our leisure social media training course.
Master Social Media Management to Win More Customers!
By creating communities and starting online discussions, it will help build a better sense of community with your brand. By having a voice on social and keeping up with social media trends, it shows audiences that your company or destination is up to date with technology and, as a result, conveys the same sentiment to their view of you as a business. Once a robust online community is formed, it creates an even more compelling sense of belonging. If the customer feels that they belong to a community, they are more likely to buy, renew their membership or attend your leisure destination more regularly. It is essential for leisure facilities to send customers to their social channels-physically in terms of signage and compelling call for action incentives. Are you interested in hearing more? This course will provide you with the perfect platform to understand how your customers use social media and what makes them tick. You will learn a variety of new skills which you can implement straight back at your desk.
Why Choose Us for your Leisure Industry Social Media Training?
For more than nine years, we have been delivering social media training programs to business owners, marketers and communications specialists. Over the last decade, we’ve delivered more than 400 courses and seminars.
Our team of content trainers are all specialists in the delivery of Leisure Social Media, as well as training in other sectors, which means that we live and breathe Leisure Social Media and do it daily. The team won the Best Agency in 2019 and the Best Integrated Campaign in 2019 at the Prolific North Awards. So if you’re looking to either learn the basics, develop further, or pick up on the latest advances in social media marketing theory and practice, we’re positive that we can give you the right course.
Hundreds of Leisure Industry brands Social Media trained every year
Hundreds of brands taught every year. We are an award-winning team that has provided training courses across the country. We have delivered Leisure Social Media training programs to significant companies across the UK from the Royal Shakespeare Company, The Light, Bannatyne Group and Games Workshop, to name a few. If you need strategic Leisure Social Media training for your team, we’re the right team for you.
Our Social Media Training for the Leisure Industry is focussed on ROI
Our team of Leisure Social Media trainers fully understand that a return on investment is now critical if you want to secure more funding for your Leisure Social Media programmes moving forward. We consider ROI for the construction of our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.
We are strategic in Leisure social
We are very focused on being as vital as possible with our social media courses and to help ensure that you and your team get the most out of it, we always provide a pre-training questionnaire to clarify what the participants most want from the course. We will then review these objectives during the session to ensure that the participants receive the maximum from the instruction on the day.
We have genuine Leisure Industry Social Media expertise
You can be confident that you are in good hands, as our team has won more than 30 awards over the last five years for delivering excellent Leisure Social Media and integrated PR campaigns. We are widely known in the industry as the best-integrated PR, content marketing and social media agency in the North of the United Kingdom.
We speak your language and deliver actionable learning
Because our team is made up of award-winning marketing practitioners, we understand the little things you need to know to get ahead of you. We’re not going to dress it up in corporate rubbish – our training is going to be straight-talking actionable learning that you can take back to your desk from day one.
We offer Post-course support
For each Leisure training course, we deliver, we offer four weeks of post-course support where any attendee can call our team in the office to ask for help, advice or specific questions about the content of the course. Our trainers will be more than happy to advise and help ensure that you put your new workable learning into practice in your day-to-day work.
Our work is “big brand” standard Our team has been working for major brands for several years–we know how challenging it can be to keep your team up to date on the latest developments in digital and Leisure Social Media. Every year, we deliver seminars on the latest trends in social media and the latest shiny thing in marketing. We can help your team to understand the more strategic side of social media marketing.
Brands That Trust Us
Who should attend the Social Media Training for the Leisure Industry?
All of our Leisure Social Media courses are designed for marketing teams, business owners or in-house communications professionals looking to update their employees and improve their industry knowledge. To take part in one of our courses, you will need to be bright, passionate and, most of all, willing to learn something new and participate in group discussions. If you’re eager to learn, we’ll provide the building blocks for a much more successful Leisure Social Media.
What will I learn with the Social Media Training for the Leisure Industry?
This course will help guide you through how to make the most from your social media activities for your Leisure brand. We will showcase studies of successful campaigns and those that have gone awry. The key is to ensure you portray the right professional image on social media, so your brand maintains its excellent reputation. We will teach you some tips and tricks on how to do this but also how to stay on top of the latest developments on social media.
Following this training course, you will be able to:
- Enhance visibility and improving brand awareness and perception
- Meet Leisure targets and increase sales
- Develop a nurturing system to convert contacts to clients
- Increase communication with prospective buyers
- Enhance the customer experience
- Leverage relationships with local business communities
Social Media Training for the Leisure Industry: Course Programme
Each course program is tailored to the needs of an organisation or individual. The training will look at best practice case studies from relevant industries and competing companies, outline what improvements can be made to existing channels and influence a successful social media strategy.
Social Media Training for the Leisure Industry – The Foundations
Before we look at strategies, tactics and smart executions on social media, we must look at what is essential for the Leisure sector; this will include the following:
- Why is social media necessary for Leisure?
- Which social media platform is best for Leisure?
- How do you create a social media plan for Leisure?
- How can social media be used to promote Leisure?
Smartphone video production
With the evolution of technology, it’s unbelievable how much video has changed over the last few years. Feature movies and TV shows are now using iPhones and tablets to shoot action sequences and entire TV programmes. It is no longer absolutely critical to hire a full production crew to shoot, edit and distribute your brand’s video content. You don’t even need a video camera to shoot videos that talk to your audience in a way that you stand out. Video, now more than ever, is the best way to connect with your prospects and engage your audience to know, love and trust you.
Have you been sitting on the sidelines of the video revolution, telling yourself that you need to get some videos out there? In this session, we will walk you through the key thi8ngs you need to take into consideration when making a video.
Copywriting is a crucial part of social media and content marketing; we will walk through some top tips on what you can do to make your copy to the leisure sector much better than the rest and to help you gain cut through over your competition.
Social Media Training for the Leisure Industry: Marketing Strategy
Social media has an enormous potential to engage with students-past and future. However, not every platform can meet your needs or audience, so research is crucial to ensuring that time or money is not wasted on non-working platforms. Creating a follow-up with active users on social networks takes time, effort and experimentation. Ensure a dedicated individual or team populates and monitors the platforms regularly and tests different content to see what works. Students all want to know what an institution will give them, but also what they stand for. So let your brand’s personality stand out and build a community across social media that can help distinguish your institution from others on the market.
Our managing director Chris Norton is an expert in social media crisis management as he has written the CIPR’s chapter on the very subject in their social media handbook. We can provide you with expert advice on how to minimise the damage if something nasty happens.
How are you using social media to promote your business?
Customers and businesses can interact directly on social media, and both parties can ask each other questions, which help to bring some humanity to your brand.
- Discuss your Leisure Social Media Strategy and align with business goals
- Discussion about Leisure brands with excellent social media strategies
The Benefits of our Social Media Training for the Leisure Industry
This social media course for the Leisure sector will help guide you through how to make the most of your social media activities for your restaurant, hotel or Leisure business. We will showcase studies of successful campaigns and those who have gone wrong because that is the best way to learn – other people’s mistakes.
The key is to ensure that you represent the right professional image on social media so that your leisure brand maintains an excellent reputation. We will teach you some hot tips and tricks on how to do this, but also how to stay abreast of the latest social media developments and how to ensure you get the best bang for your buck when it comes to investing your time and money into social media.
Leisure Social Media Training Tips
Social media marketing is an absolute must to establish the authority and authenticity of your leisure brand. Here we will provide some useful tips to enhance your Leisure social media strategy. Successful social media Leisure requires more thought and planning than most people think. Just because a brand is an institution with young people, that does not mean that it will be efficient in marketing on social media. However, even if you’re an avid user of social media or have managed social media marketing for another company, Leisure social media is a significant challenge. However, with our helpful tips, you will be able to make it work for your leisure company.
With such extensive use, any leisure business that wants to tap into new markets and drive enrolment needs a strong presence in social media. While a website is one place where you can ensure your business has an online presence, one of the easiest and most effective ways to engage and influence leisure consumers is to be present and active on social networks. While posting and advertising on social media may seem straightforward, there is an art of using each platform to your advantage. We will look at the top social networks and how educators can use them-organic and paid-to to increase awareness and conversion. We will look at the following:
- Boost Brand Awareness Strategy
- How to Increase Student Engagement
- How to Drive Enrolment Numbers