Social Media Training for Beginners: An Overview
The world of social media can be deep and confusing, and by the time you feel like you have a grasp of the latest trends and platforms, it evolves and changes once again, making you start from the beginning.
If you are new to using social media for businesses or need a refresh and want to understand how to start using it to increase new business and produce real ROI, this beginner’s course is for you. In addition to the ‘Why’ and ‘How’ of social media, the course also covers the key features and benefits of the four leading social media platforms; Facebook, Instagram, Twitter and LinkedIn and what content works best for each platform.
By the end of the course, you’ll have learnt how to create new channels, increase followers, draft engaging content and how to use social media in an influential way to enhance and grow your business. Plus, you’ll discover exactly what to report on and how to measure the impact of all those, likes, comments, shares and Retweets.
The Beginner’s Guide to Social Media
Whether you’re a small, local employer or heading up a global enterprise, your customers are online. They’re interacting in social channels with their friends, colleagues and other brands in search of information, recommendations and entertainment. If your business is not around to answer, a competitor will be.
This beginners guide will show not only how to run your channels and post your content, but how to engage with your potential customers and proactively reach out to people who could benefit from your services.
Social media had integrated itself into society when people used to search the yellow pages for suppliers and ask family and friends for their recommendations, now they search online for reviews and to see if they are legitimate and have an online/ social media presence. By being the most prominent advocate of your business, you can not only bring in new business but increase and improve the service for your current customers.
Learn more about Social Media to grow your business!
Learning about social media is not just about a new platform to reach your customers, it is about truly understanding your customer, their wants, needs and expectations. Social media gives us an unprecedented understanding of our customer than ever before.
It gives us access to data that ten years ago, we could have only dreamed of. Using this data correctly will not only allow you to encourage new business directly via social media, but it will feed into all forms of marketing to ensure you’re accurately delivering a service that will benefit your customer.
Why Choose Us for your Beginners Social Media Training?
We have been delivering social media training programmes to business owners, marketers and communication specialists for more than nine years. Over the last decade, we have delivered more than 400 courses and seminars.
Our team of trainers aren’t just veterans who once worked in the industry and have numerous outdated examples and case studies. We all work in social media every single day and deliver results for our clients consistently. The team won Best Agency of 2019 and Best Integrated Campaign of 2019 at the Prolific North Awards.
100’s of brands trained every year
We are an award-winning team that has provided training courses up and down the country. We have delivered social media training programmes to big brands and household names all across the UK from Skipton Building Society, The Royal Shakespeare Company, Northumbria University, Engie, Barbour, Keepmoat Homes, Bonmarché, The University of Leeds, Manchester Metropolitan University and Games Workshop to name a few.
If you require social media training for your team of beginners, then we are the right team for you.
We focus on ROI
Our team of social media trainers fully understand that a return on investment is now critical if you want to secure more funding for your social media programmes moving forward. We take ROI into consideration when planning our courses, and we ensure that everything we do is aimed at being data and insight-driven first, so you can report on the most relevant KPIs and metrics first and then offer some explanation on what your investment in social media marketing has returned.
We are strategic
We are focused on being as dynamic as possible with our social media courses and to help ensure you and your team get the most from it, we always provide a pre-training questionnaire to clarify what the attendees most want from the course. We then review these objectives during the session, re-examining them at the training to ensure the attendees have got the maximum from the instruction on the day.
We have genuine marketing expertise
You can be safe in the knowledge that you are in good hands, on top of our endless experience, our team have won more than 30 awards in the last five years for delivering exceptional social media marketing and integrated PR campaigns. We are widely known in the industry to be the best Integrated PR, content marketing and social media agency in the North.
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We speak your language and deliver actionable learning
Our team are all award-winning marketing practitioners; we understand the little things you will need to know to get ahead. We won’t dress it up in corporate b*llshit – our training will be straight talking actionable learning that you can each take back to your desk right away.
Brands That Trust Us
We offer Post-course support
For every course, we deliver we offer four weeks post-course support, where any attendee can call our team in the office to ask for help, advice or a specific question about the content of the course. Our trainers will be more than happy to advise and help to make sure you are putting your new actionable learning into practice in your day job and achieving those real business results.
Our Social Media Classes are Interactive
Social media is 100% online, so it makes sense for your training course to be as interactive as possible. Each course will have several breakout sessions to make the attendees put what they have heard and seen into action. This is because we believe the best way to learn is actually to do it.
Our work is “big brand” standard
We have worked for big brands for several years – we know how challenging it can be to keep your team up to speed on the latest developments in digital and social media marketing on a small brand budget. Every year we provide seminars on the latest social media trends and the latest shiny thing in marketing and how you can replicate it without a hefty budget. We can help upskill your team, so they correctly understand the more strategic side of social media marketing.
Who should attend the Social Media Training for Beginners Course?
Our course is for anyone who needs an introduction into the world of social media. Whether you’re a graduate entering the world of marketing, a managing director or board member that previously thought social media wasn’t for you or not in marketing at all but want to learn on how to support your business on social media.
The only entry requirements are that you’re bright, enthusiastic and most of all, willing to learn something new.
What will I learn with your Social Media Training for Beginners?
Here is what we will cover over the course of the training:
- Why use social media & what are the driving forces behind it
- Where & how to start using social media for business
- The key features to create a successful social media strategy
- How to set up & use key social media platforms Facebook, Twitter & LinkedIn
- An introduction to visual social platforms Instagram, Pinterest & LinkedIn
- An introduction to visual social platforms Instagram, Pinterest & YouTube
- What content to create for your business on social media
Social Media Training for Beginners: Course Programme
In today’s ever-evolving world of social media marketing and data analytics, businesses need to learn more quickly than ever where to invest their time and effort to get the best return on investment when it comes to social media. The importance of social media is now evident as millions of people use it to share content with others, ask for recommendations and looking for new places to eat, study, shop and travel.
In this course, we will examine best practices and how they differ for each platform, how brands should be using them and what you should be reporting on to the wider business. This course will teach you to use tools to design, manage and optimise strategic social media campaigns.
We’re going to help you figure it all out.
- Social media usage and growth In the UK and globally
- How social media relates to your business
- Social media facts you can’t ignore
- Finding social media opportunities and being aware of the key threats
Social Media Strategy
A social media strategy defines how your company will use social media to achieve its communication objectives and the platform and tools it will apply to accomplish this. At the basic level, it is a simple statement of intent, outlining the goals and measurable objectives for the use of social media, and the target outcomes that you want to achieve. It does this in the context of the overall business plan and the wider comms plan so that social media is not in a silo but works in parallel with other channels. Without a clear strategy, how do you prioritise activities for a plan? Think of strategy first, plan second. We will cover:
- Setting your goals
- Getting started with your social media strategy
- Why SEO relates to social media
- Developing your brand tone of voice
Social media platforms
Social media platforms give you access and opportunity to communicate with your customers in a brand-new way. You don’t just need to know about these platforms but more importantly, whether these platforms are right for your business. We will see if your audience are receptive to your brand on each platform, when the best time to post is and what content will be the most engaging.
Knowing each platform inside and out will give you a real sense of understanding when it comes to digital marketing and how it can benefit the wider business goals. We will cover:
- An overview and introduction to the most popular platforms of Facebook, Twitter, Instagram & LinkedIn
- How to set up and optimise your business social media profiles
- Learn to find your way around each platform and how to use each interface
- Social media best practices – basic do’s and don’ts
- An introduction to visual social media platforms of Instagram, Pinterest & YouTube
Knowing your content is as important as knowing the platforms you will be posting on. With big-brands spending, the same amount on social media content as they do on TV advertising, posting content can be a minefield. From reactive news and topical info to content plans and planning for national days. We will explore all you need to know when it comes to content creation and how what might work for Facebook won’t work on LinkedIn and what will be great on Instagram won’t be engaging on Twitter. We will cover:
- Introduction to creating engaging content that works for your business and each platform
- Case studies of successful social media campaigns
The Benefits of our Social Media Training for Beginners
This social media course will help introduce you to social media and guide you through how to make the most of your social media activities for your company or brand. We will showcase studies of successful campaigns and those who have gone wrong because that is the best way to learn – other people’s mistakes.
The key is to ensure that you represent the right professional image on social media so that your brand maintains an excellent reputation. We will teach you some hot tips and tricks on how to do this, but also how to stay abreast of the latest social media developments and how to ensure you get the best bang for your buck when it comes to investing your time and money into social media.
Social Media Training for Beginner: Resources
Apart from working in social media every day and our range of experience gained, we will use a host of resources that will help you learn the skills you need to implement your new social media strategy. This will include platform insights, online tools and videos, interactive group work and further reading. These resources will be accessible both during and after the session so you can apply what you have learned in your real-life work.
Social Media Training for Beginners: Tips
We will give you a plethora of tips and tricks that you can use as soon as the training is over! From the latest hacks to an insight into what customers are looking for on social media, everything you need to take your social media activity to the next level.
Advice and tips include expert insight into the essential tools to use to ensure your team is harnessing their social media activity online, as well as useful information on content that encourages engagement and different hacks according to the channels your brand is utilising.
Social Media Training for Beginners – Duration
Our Social Media Training Beginners workshops can be tailored to suit your needs. This means we can deliver a whistle-stop tour training session, which involves top-line info and can be delivered within half a day. Alternatively, we can do a more comprehensive course, which can take anything up to two days.
Social Media Training for Beginners – Cost
Our rates are completely transparent and are based on either an hourly rate or a day rate. If you’d like to find out more information on our social media beginners training costs, or any other expenses from across the business, please contact firstname.lastname@example.org and a member of the social media training team will respond with further details and a quote for the training required.