LinkedIn training for sales teams that need pipeline, not posts
Most LinkedIn training teaches people to post more. This day teaches a sales team to find the right accounts, get replies from people who do not know them, and turn that into meetings.
Private to your team, built on your own target list, delivered at your offices, in Leeds, or remotely.
What the day covers
Built around your target accounts and your own profiles. This is the usual shape.
Positioning the profile as a sales asset
A profile written for a buyer rather than a recruiter. Headline, about section and featured, rebuilt in the room against the people your team is actually trying to reach.
Finding the right people
Search that goes beyond job title, how to read whether an account is worth the effort, and how to build a working list of thirty rather than a dump of three hundred.
Warming an account before you ask for anything
What genuinely moves a cold contact to a warm one, how long it takes, and which of the usual tactics are a waste of everybody’s afternoon.
Messages that get replies
Connection notes and first messages. Everyone writes one to a real prospect, we read them out, and we rewrite the ones that would have been ignored.
Content a salesperson can actually sustain
Not a posting schedule nobody keeps. Two formats a busy person can repeat, and how to use a comment well, which is usually worth more than a post.
Working the follow up
Timing, sequencing, and knowing when to stop. Also what to do with the people who look at your profile and say nothing.
Measuring it honestly
Replies, meetings and pipeline. What SSI is and is not worth, and how to report this to a sales director without pretending impressions are results.
The agenda, hour by hour
The full day. The half day is the morning plus one afternoon block. We send a brief form first and ask for a sample of your target accounts, so the day runs on your material.
09:30, who you are actually selling to
We start with the buyer, not the platform. Each person writes down the exact job title, sector and problem they are chasing, which is harder than it sounds and reframes the rest of the day.
10:15, profile surgery
We rebuild two profiles live on screen while everyone else edits their own. This is the fastest visible win of the day and it usually changes how the room behaves afterwards.
11:15, building the list
Search, filters and qualification. We build a real target list together, and we throw away the accounts that were never going to buy.
12:00, the first message
Writing, then reading out, then rewriting. The uncomfortable half hour that saves the most time later.
13:30, Sales Navigator, if you have it
Lead and account lists, saved searches, alerts, and the features that are worth the licence. If you do not have Navigator we cover what you can do without it, which is more than most people think.
14:15, content and commenting
Two repeatable formats per person, and the commenting habit that gets a salesperson noticed by an account without ever pitching.
15:00, sequencing and the follow up
Building a fortnight of touches that does not read as automation, and agreeing as a team what good persistence looks like.
15:45, measurement and reporting
What to put in front of a sales director, and the honest limits of every LinkedIn metric.
16:15, the plan
Each person leaves with a named list, a rewritten profile, a message template and a fortnight of activity booked in the diary.
Why most LinkedIn training misses
The standard course teaches the platform. Buttons, features, an optimal posting time, and a slide about the algorithm that will be wrong within a quarter.
Sales teams do not have a LinkedIn problem. They have a relevance problem, and the platform just makes it visible.
So we spend the morning on who you are talking to and what you are saying, and we are prepared to tell a team that its target list is wrong. That conversation is uncomfortable and it is usually the most valuable part of the day.
There is a second thing. A growing share of buyers now research a supplier through an AI assistant before they ever open a profile. That does not make LinkedIn less useful, but it does change what a good profile and a good post have to do. Be specific, be quotable, and be the source worth citing.
Who it is for
- Sales teams told to use LinkedIn with no idea what good looks like.
- Business development people getting silence from cold outreach.
- Founders and directors selling personally alongside everything else.
- Marketing and sales teams that need to stop working from different lists.
No technical background needed. If somebody in the room is well ahead of the others we split the afternoon so nobody is bored.
What your team leaves with
- A rewritten profile each, finished in the session.
- A qualified target list of real named accounts.
- Message templates that have been read out and edited.
- A fortnight of activity already in the diary.
- A reporting view a sales director will accept.
- The slides, a workbook and a month of email support.
Who runs the day
I am Chris Norton and I run most of these sessions myself. I founded Prohibition, the PR, social and content agency behind this site, I have worked in public relations for more than twenty years, and I have been running training since 2009. I co-authored Share This Too, the social media handbook published by the Chartered Institute of Public Relations, and I have been a CIPR member since I was a student.
I also co-host the Embracing Marketing Mistakes podcast with my co-director Will Ockenden, which is a long run of conversations with marketers and sellers about the things that did not work.
I sell on LinkedIn myself, for this agency, every week. That is the only qualification that really matters on a page like this, and most providers will not tell you who is standing at the front at all.
What our own LinkedIn work has produced
We are a working agency first, so the examples in the room are ours.
Freeths. A LinkedIn Live programme for the law firm drew 1,100 attendees and around 950 leads from a single sequence. That is the sequencing and content session, run at scale for a B2B buyer.
Huthwaite International. We trained senior personnel on strategic social media management and thought leadership aimed squarely at B2B lead generation. Read the Huthwaite case study.
ENGIE. A corporate visibility programme upskilling senior stakeholders across ENGIE UK, built to increase business leads and brand visibility. Read the ENGIE case study.
|
|
|
Who we have trained
We have delivered training and campaigns for the NHS, Yorkshire Water, Transport for the North, Savills, Skipton Building Society, Interflora, Watches of Switzerland, Sealy, Emerald Publishing, Huthwaite International, ENGIE, CEWE Photoworld, Lloyds Pharmacy, WWF, Alzheimer’s Society and Terrence Higgins Trust.
What our clients say
Prohibition holds an average rating of 4.9 out of 5 from 18 verified client reviews on Clutch.
“We were impressed by their depth of knowledge in a rapidly changing environment.”
Kian Scott-Loach, Head of Digital, Terrence Higgins Trust, February 2026
“Prohibition has put a lot of care and hard work into the project.”
Maria Kirby, Head of Digital, commercial law firm, July 2025
“They’re a bunch of friendly people who feel like a natural extension of the marketing team.”
David Sharples, Communications Manager, Black Sheep Brewery, January 2025
Cost and format
All prices exclude VAT. Delivered at your offices, at our Leeds studio, or remotely, at the same cost either way.
| Format | Length | People | Cost |
| Half day | Three hours | Up to six | £1,200 |
| Full day | Six hours with breaks | Up to six | £1,800 |
| Additional attendees | Either format | Each beyond six | £250 |
| Ongoing programme | Several sessions | Any size | Quoted after a scoping call |
We are not the cheapest, and here is why
You can find LinkedIn training in the UK from around £350 for the first attendee, and volume providers will quote as little as £50 a head if you put twenty people in a room. Those are real prices and for some teams they are the right answer.
A full day with us is £1,800 for up to six people, which is £300 each. What the difference buys is a session built on your own target accounts, profiles rewritten in the room rather than described on a slide, and a trainer who sells on the platform for a living. If you need twenty people given an overview, we are the wrong choice and we will say so on the call.
Questions we get asked
How much does LinkedIn training cost in the UK?
A half day for up to six people is £1,200 and a full day is £1,800, both excluding VAT, with additional attendees at £250 each. That is £300 a head for a full day with six people. Cheaper options exist from around £350 for a first attendee, and volume providers go lower per head at twenty plus.
Is LinkedIn training worth it for a sales team?
It is worth it when the team is already active and getting no replies, because the problem is usually the list and the message rather than the effort. It is not worth it if nobody has time to do the follow up, and we will say so on the call.
Can you run LinkedIn training in-house for our team?
Yes, and it is the only way we run it. Every session is private to one organisation and built on your own target accounts and your own profiles. We deliver at your offices, at our Leeds studio, or remotely.
Do you cover LinkedIn Sales Navigator?
Yes, there is a session on it in the afternoon covering lead and account lists, saved searches and alerts, and an honest view on whether the licence earns its cost. If your team does not have Navigator we cover what you can do without it.
What is the best LinkedIn training for B2B sales?
The one built on your own accounts. Any course that works from generic examples will teach the platform rather than your buyer, and the platform is the easy half. Ask any provider whether they will rewrite your team’s actual profiles in the room.
Can LinkedIn really generate sales leads?
Yes, but not from posting alone. The teams that get meetings do targeted research, send a small number of relevant messages and follow up properly. For one client, a LinkedIn Live programme produced 1,100 attendees and around 950 leads from a single sequence.
How long is the training?
Three hours for the half day and six hours with breaks for the full day. Most sales teams take the full day, because the afternoon is where the target list and the message templates actually get built.
Do you run LinkedIn training in London, Manchester or Leeds?
Yes. We are based in Leeds and most of our work is in Leeds, Manchester and London, but we deliver across the UK and we do not add travel to the price. Remote sessions cost the same as in person.
Do we get a certificate?
Yes, every attendee gets a certificate of completion, and the content is mapped to CIPR continuing professional development if your team needs the hours recorded.
How soon can you deliver the training?
Usually within three weeks of agreeing a brief, and often sooner for a half day. We ask for a sample of your target accounts and a few current profiles beforehand so the day runs on your material.
Organic, ads, or sales? Which LinkedIn training your team needs
We run three LinkedIn days and they are genuinely different rooms. Pick by what you want more of.
The people you want to talk to
This page. Prospecting, profiles as a sales asset, outreach, Sales Navigator and follow up. For sales teams.
The audience you reach for free
Company page, content, employee advocacy, thought leadership and reporting. See LinkedIn marketing training for marketing teams.
The audience you pay to reach
Campaign Manager, targeting, ad formats, tracking and cost per lead. See LinkedIn ads training.
Where this sits in the wider programme
Sales teams often pair this with social selling training. Teams who need the marketing side of LinkedIn, meaning company pages and thought leadership, are better served by content marketing training. If discoverability is the wider problem, take SEO and AI search training, and teams chasing earned coverage add PR training.
You can also browse all our training courses, training by sector, training by platform or formats, levels and prices.
Brands we have trained and worked with
Training and campaigns delivered for the NHS, universities, local authorities, charities and B2B manufacturers, alongside the brands below.
PRCA DARE Awards 2026 winners. The Charity and Not for Profit Award for The Build, our campaign for Martin House Children’s Hospice, which produced 219 placements and a reach of 161.4 million. Prohibition has won more than 45 industry awards.
Where does AI sit alongside LinkedIn training?
Teams increasingly draft LinkedIn posts with AI and then wonder why engagement flattens. The fix is a brand voice reference and knowing the structural tells, which is the substance of AI for social media content training.
Tell us who needs training
A trainer replies inside one working day with cost, dates and an honest view on fit.
This is one of our platform social media training courses, alongside every social media course we run and our training formats. Last reviewed August 2026.
