Tag: digital PR

To pitch a journalist well, lead with why the story matters to that outlet's readers, not with your own statistics Britt Klontz, a digital PR consultant, learned this when a trade editor answered her statistics-heavy pitch with a template for...

We have had a busy time in PPR HQ recently recording quite a lot of new podcasts and today I'm thrilled to share a captivating episode where I had the privilege of sitting down with the brilliant Paul Sutton Now I have known Paul for well over a...

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

I first wrote this post in 2015, when SEO firms were poaching PR graduates for their link-building teams Eleven years later, the question has flipped completely Yes, PR people need SEO training in 2026, and more than they did ten years ago Google...

In September, the PRCA launched a new report into digital trends in the PR industry Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and...

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’ So I think we can safely say that digital journalism is where the BBC believes the future of that...

I am proud to announce that I will be speaking at the CIPR’s “Share This Live” Social Media Conference 2013  Last year I wrote a quick blog post on Share This, a book that I recommend all PR professionals should try and read in order to stay...

Sorry about this but I need to have a quick rant I have been working in PR for more than a decade and using social media for around five years and the shift I have seen in the understanding levels of social media marketing has been great as the...

I was reading my feeds this morning and came across this little gem from our friend Darren Rowse at Problogger He has put together a nice infogrpahic on what makes the perfect blogger outreach campaign I have worked on a lot of blogger outreach...

I am always reading (or viewing infographics) on the latest statistics about Facebook’s mobile usage increasing, Bebo being on the decline and more recently MySpace teaming up with Facebook as it moves away from being a social network to being...