Tag: PR

Good public relations training teaches you to check the detail before a client does Robert Minton-Taylor, a PR lecturer for 24 years, lost a board promotion over one misspelt client name and watched a room empty at a drilling band His rule is...

Social media measurement should track outcomes, not outputs Professor Jim Macnamara learned this when his biggest client rejected a long activity report and asked for results instead Impressions, reach and share of voice show what you put out...

PR for AI discoverability means earning mentions where AI tools look: media coverage, Reddit threads, review sites and original research Val Riley, VP of Marketing at Unbounce, says challenger brands can now beat giants on relevance instead of blog...

To pitch a journalist well, lead with why the story matters to that outlet's readers, not with your own statistics Britt Klontz, a digital PR consultant, learned this when a trade editor answered her statistics-heavy pitch with a template for...

Digital media has revolutionised the publishing industry, transforming the way content is created, consumed, and shared With the decline of traditional print publishing, it has become essential for publishers to adapt to the digital landscape to...

In The Sunday Times this weekend, I read an interesting article that genuinely shocked me it was entitled "Big Tech Tries to Blank the Press" The article covered the fact that big tech companies in Silicon Valley are annoyed at how the media is...

London has long held the title of the PR capital of Europe I started my own career in London working for Harvard PR and the Chime Group for more than five years many moons ago I love the capital and the bright lights and I enjoyed working down there...

It's been a busy week and this has made me smile this morning This video is part of a wider campaign from one of our clients uBer - the video takes a humorous angle on why marketers sometimes think it's far safer to go with a London agency I know I...

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees For those that don't know the PR degree (of which I sometimes lecture for) asks their students to get valuable work experience to get real...

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types The merging of these personalities is what makes agency life so brilliantly unpredictable and lively I thought about this and thought about the five...