I was reading my feeds this morning and came across this little gem from our friend Darren Rowse at Problogger. He has put together a nice infogrpahic on what makes the perfect blogger outreach campaign.

I have worked on a lot of blogger outreach campaigns over the last few years and one of the first things I ask the client is what is in it for the blogger and his/her readers not just your marketing campaign? If there isn’t anything in it for both of them and the company then I tell them that it isn’t right for blogger outreach – it’s that simple.

I get a lot of PR approaches myself, some good, some bad and others which are truly terrible. You know who you are with your ‘bcc’ed emailed press releases that have absolutely nothing to do with me, my blog or my readers. Grrrr.

So have a read through the image below, I think it has encapsulated what you need to think about when you are planning to run an outreach campaign.

Blogger Outreach Chart

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.