Tag: fake news

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and...