Tag: AI

Two British government departments ran a Microsoft Copilot trial at almost exactly the same time, on almost exactly the same software, and published almost opposite conclusions HMRC came away positive The Department for Business and Trade came...

I have lost count of the number of times a marketing team has said the same sentence to me in a training room The copy is fine, it just does not sound like us Somebody usually adds that they pasted the tone of voice document in, and it made no...

As a professional in the marketing and PR industry, I've witnessed firsthand the transformative power of Artificial Intelligence (AI) AI is already starting to revolutionise our field, offering unprecedented opportunities to enhance creativity,...

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...

Last week, I finally concluded my latest thought series of UK seminars in Birmingham after starting way back in January These seminars were helping to share my thoughts and educate a few marketers and content creators along the way about the latest...

So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man OK not quite but he is getting there  I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see...