John O'Keeffe rescued two broken creative departments, made WPP the most awarded holding company on earth, and sold every share the week he left "Martin hired me, and it became the holding company of the decade creatively Mark fired me, and it...
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Jellyfish brand strategist Tom Roach on how KFC and Weetabix threw away their most famous lines, and the awkward job of digging them back out again "It's probably the most brilliant piece of slogan writing or copywriting in ad slogans, if not in...
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