Chris Norton – Norton Notes PR Blog

I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement Measurement is the big issue that so many marketers and PRs...

I first wrote this in May 2023 as a round-up of the year's biggest PR disasters This 2026 rewrite keeps the lessons and adds what I teach on our crisis courses A PR crisis is any event that threatens to seriously damage how people see your...

I first wrote this list in March 2023, when every brand wanted a hashtag challenge Three years on, the campaigns that actually worked look very different The most successful TikTok campaigns of the last few years include Jet2's accidental "Nothing...

As regular readers of my blog will know, (hey mum 👏) every year Prohibition prepares a social media trends webinar where my business partner Will Ockenden and I go through the latest social media trends We try to predict emerging trends and...

This new product has just been announced by Microsoft and it really is a game changer, now we all knew that Microsoft was funding ChatGPT development and we know that Microsoft's biggest product is Windows so guess what is coming to...

In the last four months, I have seen a ton of clever marketing and comms people writing about the effect that ChatGPT is going to have on our sector and it prompted me to write something myself that would help people who don’t know everything...

I first wrote this guide in 2022 Since then AMEC has rewritten its measurement principles, AI tools have started answering "what is the best PR agency" before anyone reaches Google, and I have scrapped the third-party template screenshots the old...

A crisis is an event that threatens your company’s ability to conduct business Crises could be expected or unexpected For example, if you’re planning to lay off employees, it’s fair to anticipate some form of crisis However, in most cases,...

I wanted to share this little video from a campaign we have just launched with our client Black Sheep Brewery We partnered with comedian Maisie Adam to create an interesting “Mean Tweets” style video piece about cask beer The idea was we wanted...

So last week, it was a rather strange but rather cheerful Tuesday for team Prohibition as we attended the PRCA Dare awards for the first time ever last week After lots of pontificating on my part we finally managed to sign up and join the PRCA...