Tag: Influencer Marketing

In this week's podcast, Will and I take a closer look at influencer marketing, the art and science of leveraging popular figures to promote a brand It has evolved significantly over the years and transformed from celebrities charging for a single...

I first wrote this list in March 2023, when every brand wanted a hashtag challenge Three years on, the campaigns that actually worked look very different The most successful TikTok campaigns of the last few years include Jet2's accidental "Nothing...