Tag: social media strategy

Social media strategy fails when you optimise what is easy to track instead of the harder question of who you sell to Hector Hughes, co-founder of Unplugged, ran growth at a tech startup that cut a 10-person marketing team and most of a 20-person...

I first wrote this list in March 2023, when every brand wanted a hashtag challenge Three years on, the campaigns that actually worked look very different The most successful TikTok campaigns of the last few years include Jet2's accidental "Nothing...

I first wrote this list in February 2020, a few weeks before lockdown pushed every business online This is the 2026 version, with the proof the original was missing The biggest benefits of social media training are easy to list Your team gets...

I can't believe we are already into February but here we are In the last 30 days, we have been touring the UK giving a number of seminars on the latest emerging Social Media Trends We have pulled the data for these trends from a huge variety of...

I first wrote this list in 2011, after a room full of finance people asked me a question I could not answer Fifteen years later, the list has more than doubled The main disadvantages of social media are the harm it can do to mental health, sleep...