Chris Norton – Norton Notes PR Blog

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand's reputation and share price if you get it wrong Even today I am amazed at how many brands just pass the social media...

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector I mean it can't hurt to be aware of the finest campaigns and the best ideas and executions can it I like to...

On the first day, Evan Spiegal created Snapchat On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost...

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else The increasing amount of short video clips, TV programmes and films...

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running They have very kindly allowed me to re-share this with you here on my blog, I...

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high No matter what you need to talk about...

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and...

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained You will most definitely know who the Gruffalo is - he has terrible teeth in his terrible jaws etc Well in the first development...

So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man OK not quite but he is getting there  I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see...