Year: 2016

So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man OK not quite but he is getting there  I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see...

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites Here are ten of my favourite social...

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did...

It has been a truly torrid couple of weeks for consumer giants Samsung In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic And this has very much been the case this...

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy Yes they do great content and some of it sticks but they don’t...

I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland Peter has lived on my housing estate of Bilton for more than 10 years after breaking out of a private estate because he...

This week has been really rather busy, with the phones ringing off the hook Following on from our integrated campaign late last year with Interflora in which we discovered the best and worst times of year to celebrate your birthday (Daily Mail), we...

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types The merging of these personalities is what makes agency life so brilliantly unpredictable and lively I thought about this and thought about the five...

This article was originally written by good friend Dan Smith who posted it on his LinkedIn Dan works in the marketing team at JCB World Headquarters here in the UK I thought this was clever and rather interesting and would therefore make an...

If you like a guerrilla marketing campaign or two, this case study video walks you through the charity campaign that tried to combine the Whopper with the Big Mac to create the McWhopper The campaign secured extensive media coverage and was backed...