I was contacted this week by the outreach team at Thomas Cook a bout its new user-generated content campaign called Be a Brochure Star as they thought I would be interested I thought it was a nice and simple idea where the brand gives its...
Read MoreNothing feeds our ravenous cravings for creative PR stunts quite like a good old foodie campaign Whether it’s giving away a freebie or doing something eye-catchingly different, campaigns are a great way to get customers involved whilst also...
Read MoreIn the news this week the tiny difference between 'Taylor & Sons Ltd' and 'Taylor & Son Ltd' has ended up costing our Government £9 million - so I guess that's me and you too Yes the Government had a major crisis on its hands after a typo...
Read MoreI love this and had to share it as it combines my two big loves technology and DJing Novalia worked with DJ Qbert to create the world’s first interactive DJ Decks in an album cover The technology behind this is brilliant and really gives you some...
Read MoreCelebrity judge and pop music sensation WillIAm (although I am not a huge fan of his voice) raised the question of how BBC talent show, “The Voice” need to make the winners into winners With its latest series airing last Saturday, new celebrity...
Read MoreThe CEO of Air Asia and owner of QPR Tony Fernandes faced his biggest challenge last month when an Airasia flight was sadly reported missing On December 28th at 7:24 hours Airasia reported the QZ8501 flight from Surabaya to Singapore had lost...
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