Tag: online PR

Here is a clever little PR stunt by Ibis hotels The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning From the question, “What does your sleep look like”...

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s...

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...

Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys  A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...

Check out this infographic from digital agency Raka Creative which has been created from data collated from link sharing service Bitly No surprises that it is pretty much pointless sharing content after 3pm on a Friday afternoon although I tend to...

The last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to However, the latest...

This week we have just been putting the finishing touches to this new Facebook application called The Messy Garden which we have had built for a client The client has issued some academic research on sustainable gardens and the benefits of having a...

This week has been a tad hectic because I have been away until today on paternity leave following the birth of my second child Harvey However, before I went away I had spent a number of weeks with my team preparing a social media campaign for my...

I have just found this video on the Digital Buzz blog posted by Katy Daniells and I have to say it’s brilliant I love a good stunt type video and this take on flash mobbing to demonstrate the product is superb The concept is get a lot of people...

This week I have been doing quite a bit of analysis and research into bloggers and online influencers This has become part of my day job reading, researching and engaging and I am often asked by other PR professionals to give recommendations on some...