Tag: ROI

Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI However, instead of me banging on about my thoughts on this issue for once I have...

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I have been really busy recently, with this launch and that, but in my spare time I have been reading quite a lot on the ROI of social media and scratching my head As more and more of these amazing buzz monitoring tools spring up out of the woodwork...

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If like most PR practitioners you are mildly interested in measuring ROI for a social media campaign I would recommend you have a read of this presentation from Oliver Blanchard, in case you didn’t know, he is the principal at BrandBuilder...

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