Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see below. Obviously, a deck without me discussing our case studies doesn’t tell the whole story but you do get a feel for what I think on the matter. The event was sold out and attended by more than 30 senior marketers and bizarrely they even laughed at some of my jokes which is a first. What do you think about getting an ROI from social media is it critical to keep on justifying your activities?
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
