"Everything in business to business is blue Go and look Open a new tab Look at the five competitors in your sector and tell me you could pick yours out with the logos taken off" That is Talia Wolf about ninety seconds into our conversation, and she...
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Jellyfish brand strategist Tom Roach on how KFC and Weetabix threw away their most famous lines, and the awkward job of digging them back out again "It's probably the most brilliant piece of slogan writing or copywriting in ad slogans, if not in...
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Understanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil Tom...
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