This clip shows the making of TikTok’s first TV advert featuring Gordon Ramsey and many others. It has all been filmed on lockdown over 26 days and shows how creative you can get with the platform.
We are going to be seeing more and more of this as the once niche platform moves from being a fun viral Vine alternative to a more serious video content player and an overall YouTube competitor. I expect the content areas to become more serious and structured over the next 12-18 months. The recent announcement of its education move is just the beginning of this.