Category: Podcast

Rand Fishkin on why raising $30 million was his biggest mistake, and how to market in a zero-click world where traffic no longer tells the truth Long before anyone said the words digital PR, I was the odd one out at the agency, doing SEO...

YouTube strategist Leroy ter Braak explains why most brands fail on the platform, how one soil channel tripled its subscribers, and why he ignores click-through rate completely We invited a YouTube strategist onto the show, and he opened our own...

Strategy is deciding who you are for and what you are not going to do Ben Norman breaks down the 3Cs, the McCafe campaign, and why most teams skip straight to tactics Most marketers can't define strategy I include myself in that Ask even senior...

AI misinformation now costs brands real money and trust Deepfakes, hijacked campaigns and cloned voices are everyday risks in 2026 Your crisis plan needs an AI upgrade A few weeks ago I sat down to record a webinar with Will, my co-director at...

Behavioural science gives marketers simple, tested ways to change behaviour Richard Shotton shared the biases that move results, from pricing tricks to the labour illusion I have wanted Richard Shotton on the podcast for ages He has written two...

I interviewed Decoded author Phil Barden about why the brain judges your ad in under a second, why old slogans beat new ones, and his three rules for better campaigns I've had six or seven behavioural scientists on Embracing Marketing Mistakes...

Here is a question that should make every marketer slightly uncomfortable: when was the last time you told a potential client what you are bad at Not in a humble-brag, "our only weakness is that we care too much" sort of way Properly bad The kind...

The communications world is changing fast; from how brands handle media interviews to how they create digital content that actually converts This week, Prohibition PR brings together insights, events, and expert interviews that reveal how marketers...

It’s been a while since we last shared an update here at Prohibition PR, but we are back! And what better way to make a return than by diving into two brilliant new episodes of our podcast, Embracing Marketing Mistakes I host the show, and it’s...

On the latest episode of Embracing Marketing Mistakes, Will and I had the pleasure of chatting with Phill Agnew, host of the Nudge podcast and all-around behavioural science guru If you've ever wondered why some marketing campaigns take off like a...