Chris Norton – Norton Notes PR Blog

I am proud to announce that I will be speaking at the CIPR’s “Share This Live” Social Media Conference 2013  Last year I wrote a quick blog post on Share This, a book that I recommend all PR professionals should try and read in order to stay...

Last Sunday 28th April, my wife and I were at a car boot sale at Ripley cricket club, near my home town of Harrogate and we experienced something that pretty much terrified me as a parent You may have heard about the inflatable slide incident on...

Have you ever tweeted something and spelt a word wrong Or included the wrong link Or worse still tweeted from the wrong account Well now there is a new Twitter application which allows you to contact everyone who has retweeted you, informing them of...

I read an article in PR Week last week that made my blood boil, I would have written about it sooner but if I am honest we are flat out at the moment and I failed to get my thoughts onto the blog The article stated the following: PR professionals...

Google is still the master of search, the centre of the internet and the go-to site when you’re in need of whatever information you require So, as we sit at the cusp of a huge new Google update, a giant change, one that could turn your business or...

If, like me, you have a bit of a sweet tooth and a slight confectionary obsession, then you’ll be pleased to know that Easter (aka the perfectly acceptable excuse to eat your own body weight in chocolate) will be here in just over a month’s time...

Is it just me, or does it feel like almost every ad or piece of branded content you see these days is a brand patting itself on the back for having helped some unwitting participant enjoy a richer, better, more thrilling life experience Nowadays,...

I found this campaign from Nivea in Germany on a blog that I read and I have to say I love it I imagine it cost quite a large amount of money but the execution is brilliant The campaign was created to launch the new Stress Protect Deo from Nivea...

A couple of weeks ago, I started a new stage in my career after being invited to become a part-time lecturer on the PR degree at Leeds Metropolitan University I took the degree BA (Hons) Public Relations myself many years ago, and although I enjoyed...

Last week’s Twitter fiasco at HMV gave us all a clear demonstration of how brands should not to act in a crisis After the sad news that huge numbers of workers were told that they were being made redundant, angry employees, who were still able to...