There are risky marketing stunts, and then there’s getting the United Nations involved That’s exactly what happened when Ken Robertson, former Head of Mischief at Paddy Power, launched a PR campaign so bold it put the notorious Irish...
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There are risky marketing stunts, and then there’s getting the United Nations involved That’s exactly what happened when Ken Robertson, former Head of Mischief at Paddy Power, launched a PR campaign so bold it put the notorious Irish...
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