Ikea Norway has shared this brilliant video on what they could do with old Ikea products once they have been thrown away.

Their new advert aims to promote Ikea’s offer to buy back furniture that customers no longer need or want, as well as to supply free spare parts for furniture that needs fixing.

The company has already started similar programs in other countries such as Canada and Scotland.

According to the Norwegian ad agency behind the campaign Try, more than 3 million pieces of furniture are thrown away every year in Norway. I hate to think how many are thrown away here in the UK. Anyway give it a watch it’s brilliant as always.



About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.