I have had a busy few weeks sorting a number of new team members out and adding a variety of new bits of software to our arsenal. One thing I really wanted to do was get involved in AI-driven paid social.

We have been delivering paid social campaigns since organic social decided to take a huge dip and Mr Zuckerberg’s wallet starting getting fatter. I have always said that I felt advertising is driven by numbers first then creativity and I wanted a robot to delve into the numbers and then me and my team could use that to drive the creativity and so that is what we have done. Below is my first video in ages where I do my best to explain how we are already approaching it for a number of clients and the results have already been very good indeed.

I need to get more used to the camera thing but that is my objective for 2021 – make more videos and be a bit more fun cause 2020 was pretty shit.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.