While consumers and businesses were understanding and forgiving of companies during the first lockdown, as we move into the “second wave” of Covid-19, it’s essential for businesses of all types to communicate clearly with their audience. With 7 months of learning behind us, it’s important that our marketing plans are reflective of the changing environment we are currently living in.
In this practical session, the Prohibition PR team will look at the essential steps you can take to ensure your social media is fit-for-purpose in this new world, and how to avoid making the mistakes of the past. During this session, they will share some useful data that illustrates how the pandemic is driving permanent behaviour change among consumers – and what this means for you.
1. Marketing lessons for businesses from the first lockdown
2. COVID-19 and Q4 – how are your customer’s attitudes changing?
3. Lessons learned in 2020
4. Tips to ensure you’re ready for the second wave
5. Case Studies
6. Q&A and Discussion.
This session is relevant to founders, entrepreneurs and marketers within start-up and SME businesses across all sectors.