This is a guest post from Lian Matias, who is the Head of Content at Thinker, creator and enthusiastic about all things video.

The advent of internet connectivity changed how we do everything. Today’s technological advancements forced every single one of us to evolve as everything is steered towards online platforms. Thus, even businesses need to pivot online to survive. Staying afloat now equates to staying visible and accessible in the virtual world where your clients are. With the digital revolution, you may have noticed that even marketing works differently. Today, digital marketing is at the forefront, with video content holding a top place among all the other formats. Thankfully, you can use an online video maker to create stunning videos that wow the crowd. The popularity of videos comes as no surprise as they are the most compelling format. They allow you to say a lot of information in just a short time, which assures people with elusive attention spans can hear your message.

Thus, if you are not taking advantage of your video maker, you are losing out. Adding a video to your landing page can increase conversion by an astounding 80%. Were you not convinced? Also, those who watch explainer videos feel more inclined to buy the product. As you can see, you must start crafting exciting online videos as moving pictures hold the power to increase your revenues. If you feel unsure about online video editing software, read on. With my primer, I sure won’t overlook your video maker apps’ potential. Let me help you get started on your journey today!

Ascertains Affordability Without Compromising Quality

Most online video maker apps today provide tons of value without breaking the bank. I know based on experience that some video editors are a cut above the rest. They allow you to use the platform for free with no watermarks on your work. How cool is that? Of course, if you want to utilize more features, you need to upgrade to a premium plan. However, don’t be afraid as you only pay minimal fees. Personally, I love using a business account because it comes with more benefits with tons of value.

Besides, working with an online editor costs cheaper than hiring a professional videographer. Imagine paying thousands of dollars to a professional. I’ve been there, done that…and I’m never doing it again. With the number of videos I churn out on a daily basis to stay connected to my clients, hiring a pro is just very hurtful for the wallet. It is no longer a cost-efficient method when a handy video maker is there for free.

Moreover, today’s digital solution means you don’t have to buy expensive software, a fancy computer, and a hard drive for your work. I just use my old laptop or iPad to create our video marketing materials. There’s also no added memory expense because I save everything on the cloud.  Using a video editing solution means creating stunning videos yourself, even if you don’t have the technical knowledge, skills, or experience. If I can do it, so can you! There’s almost nothing to fear as everything is laid out seamlessly on your tool for easy use. Even my kids can use the same online video editor for school projects. Quite surprising, isn’t it?

Allows You to Save Precious Time and Effort

With an online video maker, creating your video no longer seems daunting or complicated. Personally, I enjoy the easy drag and drop features and beautiful templates. You will undoubtedly enjoy these elements as they allow you to create a video in a matter of minutes. I just have to click on the features I feel like and that is done.

The chosen digital tool simplifies the video production process, making my video maker account a worthwhile investment. As a result, I save my time, effort, and energy. With this cool tool, I can regularly publish amazing content without any hassles. Try out this digital solution so you can also publish different content such as:

  • Demos
  • Explainer videos
  • Slideshows
  • Product tutorials

Assures Superior Performance and Increased Productivity

With a video maker at our disposal, we have tons of resources when crafting our video masterpieces. In my case, this means I can focus our attention on other things like product development, client calls, or replying to comments on social media. As a result, my team increases productivity by tenfold. If you use a video maker, you can enjoy the same benefits. Grow your business, attend to clients, or do other things instead of just fretting over the video production. With the help of a handy toolbar and responsive dashboard, you are guaranteed superior performance. Thus, you can also feel assured that your viewers will keep their eyes peeled on your content. We are living proof that working with the right tools makes it easy for anyone to create engaging materials. With these videos, you can support your existing clients so they keep coming back for more. Additionally, you can also entice new prospects to try out your brand.

Paves the Way for Super Cool Customisation

I love how our video maker assures we can modify our work to suit any personal preferences and needs. It feels very convenient to be able to do video tweaks on our own. It is also super handy that I’m not at the mercy of a hired professional when we want to get things done. If you use a video maker, you can enjoy the same freedom. You can do things yourself with an easy-to-use online editor, even if you do not have past editing experience.

Remember, back in the day, only video editors who studied broadcasting or film theory in school can create videos. Their works were released via the silver screen or television. Now, thanks to technology, all of us can try our hand at creating cool videos. Best of all, you can distribute it easily using social media. Assuming you’ve got an established audience base waiting there, you can feel at ease that our hard work will not go to waste. With a video maker, you can add these elements to your videos with a click of a mouse:

  • High-quality footage
  • Stock photos
  • Musical score
  • Sound effects
  • Voice-over narration
  • Animation
  • Text
  • Graphics
  • Transitions
  • Backgrounds

Keep in mind, with the right tool, you can add personal touches that ascertain your videos fit your brand’s values. Play around with your video editor’s effects to let your personality shine. Hence, you can effectively target the right market with your spectacular content tailored to your niche’s needs. My team and I have seen how highly advantageous this is for our brand because we can directly connect and garner feedback from our esteemed clients.

Facilitates Work On-the-Go or Remote Editing

One of the primary beauties of a video maker is that it helps us work remotely. This means we can create quality videos anytime, anywhere. Wouldn’t you want to enjoy this perk? Being able to multitask means you can maximize your time. Nothing ever gets wasted when you have a handy tool that gives you full control. For example, you’re waiting in the doctor’s office or you are stuck in traffic during your bus ride, you can make videos on the go.

Keep in mind, most online editors work with desktops, laptops, tablets, or smartphones. I love how I can just edit clips in any location because I’m not tied down to a big editing machine. In the good old days, you need to film with a bulky camera and bring all the clips back on the editing site to begin weaving your video story. However, today’s modern video maker assures we can conveniently use the photos and videos on our smartphone gallery or tablet gallery, no matter where we are.

Best of all, you can post them right away on social media. For example, if you are attending a convention or have important news you want to show your customers, you can readily update them with your handy editor. Having this accessible tool around means you can release quality video content on-demand. Real-time access has a huge impact in this competitive world of ours. Remember, viewers are hungry for the latest, most trendy, and cutting-edge information. Thankfully, your video editing tool makes it possible for you to release fresh content so you can stay on top of your competitors.

Final Wrap Up

From our experience, poorly made content increases bounce rate. Therefore, you must start your video production on the right track to keep users interested. Plan your videos well and use the best video maker available. Keep in mind that video quality degrades by a notch when uploaded on social media. Thus, you must be mindful of your video footage right from the get-go. With the help of an efficient video editing tool, you can easily take control of the process and create stunning works of art that resonate with your audience.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.