Chris Norton – Norton Notes PR Blog

Most Copilot prompt lists were written by somebody who has never run a press office They are generic, relentlessly positive, and a fair few of them describe things the tool cannot actually do These thirty I have pulled together are organised...

"Everything in business to business is blue Go and look Open a new tab Look at the five competitors in your sector and tell me you could pick yours out with the logos taken off" That is Talia Wolf about ninety seconds into our conversation, and she...

Two British government departments ran a Microsoft Copilot trial at almost exactly the same time, on almost exactly the same software, and published almost opposite conclusions HMRC came away positive The Department for Business and Trade came...

I have lost count of the number of times a marketing team has said the same sentence to me in a training room The copy is fine, it just does not sound like us Somebody usually adds that they pasted the tone of voice document in, and it made no...

Roger Hurni has run the same Phoenix agency for nearly twenty-seven years He arrived with two mistakes, one about people and one about software Will and I first met Roger Hurni through WorldCom about a year ago, and I only worked out while...

John O'Keeffe rescued two broken creative departments, made WPP the most awarded holding company on earth, and sold every share the week he left "Martin hired me, and it became the holding company of the decade creatively Mark fired me, and it...

Jellyfish brand strategist Tom Roach on how KFC and Weetabix threw away their most famous lines, and the awkward job of digging them back out again "It's probably the most brilliant piece of slogan writing or copywriting in ad slogans, if not in...

Seedlip founder Ben Branson on inventing a drinks category, finding a million-pound cash hole at 30,000 feet, and starting all over again The first time I tried Seedlip I had no real idea what to expect from it I think I said something insightful...

Rand Fishkin on why raising $30 million was his biggest mistake, and how to market in a zero-click world where traffic no longer tells the truth Long before anyone said the words digital PR, I was the odd one out at the agency, doing SEO...

YouTube strategist Leroy ter Braak explains why most brands fail on the platform, how one soil channel tripled its subscribers, and why he ignores click-through rate completely We invited a YouTube strategist onto the show, and he opened our own...