Author: Chris Norton

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running They have very kindly allowed me to re-share this with you here on my blog, I...

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high No matter what you need to talk about...

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and...

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained You will most definitely know who the Gruffalo is - he has terrible teeth in his terrible jaws etc Well in the first development...

So the big news from Facebook this week is Mark Zuckerberg has actually built Jarvis from the film Iron Man OK not quite but he is getting there  I love AI but I am a little wary of what it can become, I have been doing quite a bit with bots to see...

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites Here are ten of my favourite social...

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did...

It has been a truly torrid couple of weeks for consumer giants Samsung In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic And this has very much been the case this...

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy Yes they do great content and some of it sticks but they don’t...