Author: Chris Norton

The Olympics has had some brilliant PR moments and stunts For instance, the PR person that said in a brainstorm “Why don’t we turn the local athlete’s post box gold when they win a medal” deserves all the plaudits they get It’s sometimes...

I have just returned from a lovely family holiday in Majorca and whilst out there I heard about a campaign that really tugged at my heart strings which I wanted to share in order to raise further awareness of it The family of a British lady left...

Unless you have been hidden under a rock for the last fortnight, you can’t have failed to miss the Wimbledon Tennis tournament taking place in the capital I don’t watch as much tennis as I should but I do try to catch some of the best matches...

Check out this infographic from digital agency Raka Creative which has been created from data collated from link sharing service Bitly No surprises that it is pretty much pointless sharing content after 3pm on a Friday afternoon although I tend to...

Over the last few weeks I have been working on an online campaign to help promote the joy of reading for my client Ultralase As part of the campaign we have launched the Great Book Migration by leaving 100 books, from various genres and authors all...

So this week Facebook launched a special portal called Explore London 2012 to give users more direct access to the athletes of the games It has been set up to enable the athletes to speak to the fans easier – this will allow entrants to share...

Just watch this creative video, hat tip to Chris Dale for the article on PR Examples I love this campaign – a fun idea always works best on social media It kind of reminds me of the Will it Blend campaign but this feels like it gets customers and...

Yesterday, I went to the first ever open air concert staged in the Great Yorkshire Show Grounds in Harrogate My wife and I went to see Elton John, he was brilliant, performing more than two hours of his back catalogue including the majority of his...

The last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to However, the latest...

Today I came across a clever new twitter application that offers people the chance to donate the remaining characters from their tweets in order to raise awareness of the charity Help for Heroes It is all part of a wider campaign called...