Author: Chris Norton

Today I attended an event which was organised and presented by a number of young PR apprentices from the Leeds area I went to see how good they were and how the scheme worked in practice and if I am honest I was very impressed I sit on the CIPR...

  In case you didn’t know I have spent the last seven months rocking backwards and forth late in the evenings trying desperately to get my little baby boy to sleep at 3, 4 and 5am He is not the best sleeper in the world but it has all been worth...

Another week and another brilliant PR stunt – this time it was the Bodyform Facebook page that earlier received a post from a guy called Richard complaining about periods in the following manner: Hi , as a man I must ask why you have lied to us...

If you read my blog regularly you will probably know I live in Harrogate, North Yorkshire and with the weather getting colder and us all heading towards winter my wife and I are constantly looking for ways to keep the kids and ourselves...

Here is a clever little PR stunt by Ibis hotels The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning From the question, “What does your sleep look like”...

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s...

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...

Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys  A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...

Yes unbelievably it’s that time again and it’s hard to believe that it’s been almost a year, but somehow I have managed to organise our annual charity CIPR Pub Quiz, in the memory of my old friend and former YEP journalist Nigel Scott I am...

There has been a lot of chatter around lately about the development of a Facebook “I want” button This new button is being heralded as a step further into social commerce The opportunity for the button is that it will allow people to clearly...