It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...
Read MoreSorry for the outrageous bit of self promotion in this post but I had to share this one with you guys A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...
Read MoreYes unbelievably it’s that time again and it’s hard to believe that it’s been almost a year, but somehow I have managed to organise our annual charity CIPR Pub Quiz, in the memory of my old friend and former YEP journalist Nigel Scott I am...
Read MoreThere has been a lot of chatter around lately about the development of a Facebook “I want” button This new button is being heralded as a step further into social commerce The opportunity for the button is that it will allow people to clearly...
Read MoreThe Olympics has had some brilliant PR moments and stunts For instance, the PR person that said in a brainstorm “Why don’t we turn the local athlete’s post box gold when they win a medal” deserves all the plaudits they get It’s sometimes...
Read MoreI have just returned from a lovely family holiday in Majorca and whilst out there I heard about a campaign that really tugged at my heart strings which I wanted to share in order to raise further awareness of it The family of a British lady left...
Read MoreUnless you have been hidden under a rock for the last fortnight, you can’t have failed to miss the Wimbledon Tennis tournament taking place in the capital I don’t watch as much tennis as I should but I do try to catch some of the best matches...
Read MoreCheck out this infographic from digital agency Raka Creative which has been created from data collated from link sharing service Bitly No surprises that it is pretty much pointless sharing content after 3pm on a Friday afternoon although I tend to...
Read MoreOver the last few weeks I have been working on an online campaign to help promote the joy of reading for my client Ultralase As part of the campaign we have launched the Great Book Migration by leaving 100 books, from various genres and authors all...
Read MoreSo this week Facebook launched a special portal called Explore London 2012 to give users more direct access to the athletes of the games It has been set up to enable the athletes to speak to the fans easier – this will allow entrants to share...
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